Align Technology has announced a collaboration with Disney’s highly anticipated movie sequel “Freakier Friday”, which opens in theatres on 8 Aug 2025. The collaboration will bring Align’s commitment to building teen confidence through Invisalign brand product placements, highlighting how the Invisalign clear aligner system offers an effective,* convenient, and modern way to achieve a confident smile. Actress Julia Butters, as seen in Disney’s “Freakier Friday” and a real-life Invisalign clear aligner user, adds an authentic touch to the collaboration through the power of self-expression and confidence with a smile enhanced by the Invisalign System.
“Freakier Friday” is the sequel to the 2003 movie “Freaky Friday” and follows the hilarious antics of Tess and Anna Coleman as they navigate another body-swapping adventure, exploring themes of self-discovery and acceptance.
“I’m so excited to be a part of this iconic ‘Freakier Friday’ cast and to partner with the Invisalign brand,” said Butters. “For me, feeling confident is so important, both on and off screen. My Invisalign treatment has been such a positive experience, and I love how quickly it enhanced my smile. I hope my experience encourages other teens to consider Invisalign clear aligners and see just how easy it is to achieve their own smile goals.”
“Partnering with both Julia Butters, a true Invisalign clear aligner teenage customer, and Disney on ‘Freakier Friday’ presented a powerful opportunity to celebrate confidence and self-expression in people of all ages, from nostalgic movie fans to new generations discovering the magic of this beloved film,” said Kamal Bhandal, Align Technology senior vice-president for global brand, consumer and Americas marketing. “This collaboration has been a dynamic way to highlight how Invisalign treatment not only is an effective way for teens to transform their smiles but also seamlessly fits into their lives. Invisalign treatment also offers the added benefit of better oral hygiene, reinforcing our commitment to helping teens own their confidence that starts with a smile.”
Multi-faceted brand collaboration to drive awareness and engagement:
The Disney and Invisalign brand collaboration goes beyond product placement, launching a robust marketing campaign designed to engage a broad range of audiences — from Invisalign clear aligner enthusiasts to those discovering the benefits of the product for the first time:
- Co-branded content: A combination of existing movie footage and custom content was shot with Julia Butters to recreate the product placement scene from the movie that magnified the transformative moment when she clicks in her Invisalign aligners to get that boost of confidence she needs. The entire bathroom set from the movie was rebuilt exactly as it was in the original. The content is airing on Disney+, Hulu, social media, online platforms, and in orthodontist offices.
- Invisalign product placement: Invisalign aligners will be featured within the film, showcasing their “near-invisibility” and ease of use.
- Organic and paid social media campaign: Engaging content will be published across Disney, Invisalign brand, and Julia Butter’s social media channels, including behind-the-scenes looks, fun facts about the film, and information about Invisalign treatment, optimized by additional storytelling from Invisalign Smile Squad creator partners.
- Doctor’s office activation: Printed promotional materials will be available at participating Invisalign clear aligner providers’ offices, promoting the collaboration and offering information about Invisalign treatment.
- Snapchat AR lens: A Snapchat AR lens that features a Freakier Friday and Invisalign brand experience.
- Premiere activation: Creator super stars and Invisalign Smile Squad partners Vidya Gopalan and Taylen Biggs will attend Disney’s “Freakier Friday” premiere, to interview celebrity attendees on the red carpet about how their smiles increase confidence and self-expression.
- Social media sweepstakes: Participants can enter to win branded merchandise.
*Data on file, Align Technology
