ALPINE WHITE, the Swiss oral care brand known for blending science and traditional innovation, has launched its at-home teeth whitening line in Brazil.
Developed in Switzerland, these products utilize peroxide-free peroxyacid (PAP) technology, making them the first clinically tested, professional-grade whitening alternative in Brazil.
Inspired by the purity and trust of the Alps, the line promises results in just three days while ensuring a comfortable and convenient experience.
“Brazilians have been asking for a gentle, peroxide-free at-home whitening solution,” said Hannes Ruh, Director of ALPINE WHITE in Latin America.
“With our PAP-based whitening strips, we are proud to introduce the first peroxide-free whitening alternative on the market, meeting local demand for effectiveness and comfort. Our whitening strips are currently available in over 2,000 points of sale, with continued expansion.”
The whitening strips utilize a patented Swiss PAP formula that removes stains, protects tooth enamel, and avoids the release of hydrogen peroxide. Scientific research confirms the whitening efficacy of PAP and its hypoallergenic, free-radical mechanism.
ALPINE WHITE’s Brazilian products are clinically tested and compliant with ANVISA regulations. Since Brazil restricts the sale of whitening products containing peroxides, PAP whitening strips offer a safe and compliant at-home option.
Products are available at major retailers, including Drogaria Iguatemi, Raia, Drogasil, Soneda, Farmácias São João, and Drogaria Discover, as well as online through platforms like Glam and NuSpace.
Product Portfolio Available in Brazil
Whitening Strips: Utilize peroxide-free PAP technology for visible results in just 3 days.
Sensitive Whitening Strips: Designed for sensitive teeth.
Complementary Products: Whitening foam and activated charcoal powder for daily care.
“Brazil is one of the most dynamic oral care markets in the world,” added Ruh. “By offering easy-to-use, ANVISA-compliant, peroxide-free whitening products, we’re giving consumers a real option for achieving a naturally brighter, healthier smile at home.”
