
The British Dental Industry Association (BDIA) has entered into a strategic partnership with the Association of Dental Administrators and Managers (ADAM) to strengthen support for non-clinical staff in dental practices across the UK.
The collaboration aims to deliver practical benefits for dental practice managers and administrative teams, including access to BDIA training courses tailored to front-of-house staff. These courses, such as the Introduction to Dentistry and Advanced Certificate programmes, cover essential topics including dental anatomy, restorative treatments and infection control.
“This partnership is a natural fit,” said Edmund Proffitt, chief executive of the BDIA. “We share ADAM’s commitment to supporting practice managers and the wider dental team. By combining our resources and expertise, we’re able to provide even more value to practices and help ensure that all staff — not just clinicians — have the knowledge and confidence they need to thrive.”
As part of the agreement, ADAM members will receive exclusive discounts on BDIA training programmes. Developed in consultation with industry professionals, the courses are designed to be flexible and accessible, offering a pathway for non-clinical staff to expand their knowledge and build confidence in their roles.
Lisa Bainham, president of ADAM, added: “We are delighted to be working with the BDIA on this important initiative. Non-clinical staff are vital to the smooth running of every practice, and this partnership ensures they have the tools and support to continue delivering excellence.”
The partnership will also explore opportunities for future collaboration, including joint events, shared resources and initiatives that promote the ongoing professional development of dental teams.

