Crest, Oral-B launch ‘tween’ products
Crest and Oral-B have launched a line of oral care products for tweens (8- to 12-year-olds) to help encourage healthy oral care habits. “As tweens age and become more independent, they develop their own unique oral care needs,” said Kelly Heaps, brand manager for Procter & Gamble, in a press release. “We found that adult toothbrushes were not always the best size for older children’s mouths and adult rinse and

