Teeth-whitening firm targets physicians, not dentists
RightSmile is in the final phase of developing a line of laser teeth-whitening products exclusively for use by physicians, not dentists. RightSmile is targeting the more than 60,000 U.S. physicians that operate med spa, dermatology, cosmetic surgery, and other practices that specialize in cosmetic procedures. “In-office cosmetic laser teeth whitening is a natural ‘add-on service’ to this market,” the company stated in a press release. “It is a procedure that

