Colgate told to discontinue some toothpaste claims
The National Advertising Division (NAD) of the Council of Better Business Bureaus has recommended that Colgate-Palmolive modify or discontinue certain advertising claims for its Sensitive Pro-Relief Toothpaste, including those that state the product works faster than Sensodyne. Both Colgate and GlaxoSmithKline (GSK), which manufactures Sensodyne, are seeking to appeal certain NAD findings to the National Advertising Review Board. NAD, the advertising industry’s self-regulatory forum, examined claims in broadcast advertising and

