Boka, a personal care brand dedicated to redefining oral care through the power of modern science and nature, today announced the launch of a new probiotic toothpaste, marking a breakthrough in daily oral hygiene. Clinically studied probiotics combined with advanced flavor technology are designed to support oral and overall health.
The new toothpaste is now available online at Boka and will be available in Walmart stores and online nationwide in late September.
Sarah Mountcastle Mitchell, General Manager of Boka, said:
“We’ve seen a surge in online searches for ‘probiotic toothpaste,’ demonstrating that consumers are actively seeking this innovative product. There’s a clear gap in the market, and we’re proud to fill it.
Fluoride-free toothpaste already significantly outsells traditional toothpaste, and this innovation takes it a step further—supporting whole-body health and bringing more meaning to everyday life.”
For the past decade, Boka has been a pioneer in oral care, challenging traditional categories and emphasizing the connection between oral and overall health.
Designed with the oral microbiome in mind, the new formula includes Lactobacillus paracasei to promote the growth of beneficial bacteria. In addition to providing a thorough clean, the toothpaste also delivers long-lasting fresh breath.
This product launch directly addresses growing consumer interest in probiotics, natural health, and functional wellness products.
“We’re thrilled to bring Boka and its new probiotic toothpaste to Walmart customers nationwide, allowing them to enjoy this innovative oral care product,” said Jerrit Davis, Walmart’s vice president of marketing.
Like all Boka products, this toothpaste is fluoride-free, vegan, clean-label, and cruelty-free. It’s available in two flavors—Citrus Mint and Floral Mint—priced at $14 for 4 ounces and $11.88 for 3.4 ounces, respectively.
Citrus Mint: Energizing notes of mint, mandarin, and eucalyptus, combined with refreshing notes of lemon, orange, and nutmeg, awaken the senses for a vibrant start to the day.
Floral Mint: Soothing notes of mint, spearmint, and ylang-ylang are designed to soothe the senses and promote relaxation before bed.
Boka is on track for record growth in 2025, with digital revenue doubling year-over-year and adding over 600,000 new online customers in the first four months alone.
Fluoride-free products continue to be popular in the retail sector, with Boka’s sales increasing by over 500% year-to-date, solidifying its leading position in the category.
