Mumbai-based at-home smile makeover company Toothsi has raised $9 million (Rs 66.6 crore) in a debt funding round led by Stride Ventures.
The company said the capital will be used to invest in consumer-focused technology, automation, and brand building, while expanding its geographic presence across India. Toothsi currently operates in 11 cities and aims to create a large-scale clinical beauty category in the country.
Co-founder and CEO Dr Arpi Mehta said the company has achieved five-fold growth over the past three years by focusing on a doctor-led health-tech platform. “We want to give Indians an accessible way to enhance their appearance and confidence. This partnership will help us scale further and improve the customer experience,” she said.
Founded in 2018 by Dr Arpi Mehta, Dr Manjul Jain, Dr Pravin Shetty, and Dr Anirudh Kale, Toothsi offers clear aligners as a convenient, at-home alternative to traditional braces. The startup uses in-house aligner technology to design personalised treatment plans for customers.
Toothsi said it has delivered more than 65,000 smile makeover programmes and recorded five-times year-on-year growth in FY2021. Its team includes orthodontists, dentists, technologists, and business professionals.
Stride Ventures Founder and Managing Partner Ishpreet Singh Gandhi said the investment aligns with the firm’s focus on emerging healthcare startups. He added that Toothsi’s customised invisible aligners have helped the company capture an estimated 35% market share in the consumer orthodontics segment.
Beyond aligners, Toothsi offers oral care products such as sonic toothbrushes, teeth whitening solutions, and aligner accessories. The company has also expanded into at-home skincare through its sister brand, Skinnsi, which provides laser hair removal and skin treatments and plans to broaden its cosmetic dermatology offerings.
Previously, Toothsi raised $5 million in a Series A round in January 2022 and later secured $20 million in Series B funding from investors including Eight Roads Ventures, the Mankekar Family Office, and Think Investments.
