Colgate has announced the launch its first purple toothpaste, the Colgate Optic White Purple that aims to colour-corrects yellow tones*. Colgate Optic White Purple is designed to integrate into everyday routines, offering a convenient, at-home solution for achieving quick results.
Colgate Optic White Purple is an all-purple formula that contains purple brighteners in every tube and incorporates Colgate’s exclusive and micropolishing technology. According to the company, the combination of its advanced technology with clinically proven ingredients helps to remove surface stains, achieving a brighter smile.
Inspired by the colour theory wheel, Colgate Optic White Purple leverages the power of complementary colours to enhance teeth whiteness. The purple brighteners optical pigments that absorb ultraviolet light and reflect blue or violet light. This technology is said to instantly neutralise yellow undertones.
“While brushing your teeth may seem to be one of the most basic steps to having a good oral routine, sometimes people forget that the outward appearance of their teeth also matters. At Colgate, we want to empower everyone to take control of their oral health and unlock the confidence that comes with a brighter smile,” said Laura Vogel, senior director Oral Care, Marketing Asia-Pacific, Colgate-Palmolive. “With the launch of Colgate Optic White Purple, we are revolutionising oral care to oral beauty and provide an instant solution to colour-correcting yellow tones, no matter the occasion.”
According to the company, a tube of Colgate Optic White Purple contains safe and effective ingredients. It is infused with a crafted blend of ingredients, including core shell silica and high clean silica which ensures effective stain removal and gentle polishing for visibly brighter teeth that lasts**.
Colgate Optic White Purple is available at retailers in Thailand and Vietnam, and will be launched in the Philippines in April and Malaysia in May.
*For temporary efficacy
**Result after one week of usage. With continued use.
Related: Colgate starts #FreeYourSmile campaign for World Smile Day
