DenTek, the #1 OTC dental guard brand for nighttime teeth grinding, has launched its electrifying “Fantasy Guards” campaign, a game-changing initiative to tackle the teeth-grinding stress of fantasy football while turning league losses into legendary moments. With a 2025 DenTek® survey revealing that over half of high-stress fans experience physical symptoms, including teeth clenching and jaw pain, DenTek is arming players with dental guard discounts and an unforgettable “Ultimate Fantasy Guard Punishment” contest. The campaign is backed by a roster of former and current NFL players, including New York Giants great Tiki Barber, Hall of Fame safety LeRoy Butler, fantasy football favorite and Washington Commanders running back Austin Ekeler, Hall of Fame pass rusher Dwight Freeney, and speedy return specialist Ted Ginn Jr.
Fantasy football, fueling 1.2 billion hours of annual rivalry, ignites fierce competition—and stress that can wreak havoc on oral health. From last-place humiliations to weekly low-score jabs, the stakes are sky-high. DenTek®’s “Fantasy Guards” campaign delivers a one-two punch: fans can visit dentek.com/ultimatepunishment to enter the “Ultimate Fantasy Football Punishment” contest for a chance to see their lowest scorer face a hilarious, DenTek®-sponsored grand finale that will have the whole league roaring. Fans who sign up will also receive a coupon to save $5.00 off a DenTek Professional Fit Dental Guard, redeemable at all major retail outlets to help shield their teeth from stress-induced grinding this football season!
“Fantasy football is an emotional thrill ride that can lead to stress-related teeth grinding,” said Sandra Kasprzak, director of marketing at Prestige Consumer Healthcare. “Our ‘Fantasy Guards’ campaign equips fans with nighttime dental guards to protect their smiles. It is a contest to make losing the stuff of legends, thanks to the support of iconic football players, and it reminds fans to dominate their oral health game.”
The “Fantasy Guards” campaign features NFL stars like Tiki Barber, LeRoy Butler, Austin Ekeler, Dwight Freeney, and Ted Ginn Jr., and is supported by a multi-channel marketing strategy, leveraging social media, digital display and video assets, podcast sponsorships, and partnerships with DraftKings and Yahoo Sports.
Tiki Barber and Austin Ekeler are rallying behind the campaign, bringing their competitive fire and charisma.
“I have played in some big games and seen the pressure up close, but fantasy football brings its own intensity. Every lineup call feels like 4th-and-goal, which is why I love how DenTek helps fans keep their cool and their confidence—on and off the field,” said Barber. “DenTek nighttime dental guards are your MVP for a tough season, and the Ultimate Fantasy Football Punishment? That is a touchdown for fun!”
Ekeler added, “This campaign turns losses into epic wins. Guard your smile from stress-induced bruxism and brace for a punishment that will have your league buzzing for years.”
The roster expands with more football favorites sharing their support. LeRoy Butler noted, “Defending against stress is like leaping into the end zone—DenTek® mouth guards give you that winning edge to protect against nighttime teeth grinding, while the Ultimate Fantasy Football Punishment keeps the fun in the game.”
Dwight Freeney chimed in, “As a pass rusher, I made a career out of spinning past blockers under pressure. Now I get to flip that feeling. DenTek® helps fans spin stress into smiles, protecting them through every nail-biting fantasy matchup.”
Ted Ginn Jr. added, “Speed through the season with a guarded grin—DenTek turns fantasy flops into fast-break laughs that everyone will remember.”
Contest Details
The “Ultimate Fantasy Football Punishment” contest invites fantasy players to submit their league names and a short video online by December 8, 2025. Ready to dominate your league? Visit dentek.com/ultimatepunishment to review full contest rules, enter your team, and level up your oral care game.
View campaign assets and follow the DenTek “Fantasy Guards” campaign on TikTok and Instagram.
About DenTek
DenTek, from Prestige Consumer Healthcare, is a leading provider of innovative oral care solutions, empowering consumers to take charge of their oral health through proactive prevention. With a range of everyday maintenance, specialized care, and overnight care products, DenTek coaches people to achieve peak oral health with easy-to-use, performance-driven products.
DenTek’s portfolio of ready-to-wear and custom-fit mouth guards are BPA-free and protect teeth from nighttime clenching and grinding. With a 6-month guarantee and unmatched comfort, they are the go-to solution for stress-busting oral care. DenTek® nighttime guards are available in three models: professional fit, ultimate, and comfort-fit. Learn more at dentek.com.
About Prestige Consumer Healthcare Inc.
Prestige Consumer Healthcare is a leading consumer healthcare products company with sales throughout the U.S. and Canada, Australia, and in certain other international markets. The company’s diverse portfolio of brands includes Monistat and Summer’s Eve women’s health products, BC and Goody’s pain relievers, Clear Eyes and TheraTears eye care products, DenTek specialty oral care products, Dramamine motion sickness treatments, Fleet enemas and glycerin suppositories, Chloraseptic and Luden’s sore throat treatments and drops, Compound W wart treatments, Little Remedies pediatric over-the-counter products, Boudreaux’s Butt Paste diaper rash ointments, Nix lice treatment, Debrox earwax remover, Gaviscon antacid in Canada, and Hydralyte rehydration products and the Fess line of nasal and sinus care products in Australia. Visit the company’s website at www.prestigeconsumerhealthcare.com.
DISCLAIMER
The “Fantasy Guards” campaign is not affiliated with, endorsed by, or sponsored by the National Football League (NFL).
NFL is a registered trademark of the National Football League.
