To clearly communicate a unified identity, VDW branding will incorporate the subline “A brand of Dentsply Sirona” across marketing, communications and packaging materials, while all other packaging visuals will remain unchanged.
Content from VDW’s existing website will be gradually migrated to the Dentsply Sirona website. Once completed, the VDW site will be closed and redirected accordingly. This transition is designed to reinforce a cohesive brand identity for customers and partners. VDW products will remain a key part of the overall portfolio, with the integration enabling a comprehensive range of solutions and expertise to be offered under a single brand. Customers will continue to benefit from the same high-quality, evidence-based endodontic solutions and clinical education opportunities.
“This brand alignment is purely about clarity and consistency,” said Arjan de Roy, group vice-president, essential dental solutions at Dentsply Sirona. “Customers can be confident that integrating the VDW brand strengthens the quality, innovation and trusted support they rely on, as demonstrated by developments such as the X-Smart Pro+ endodontic motor.”
Consistent quality from proven manufacturing sites
Quality remains central to every stage of development and manufacturing at Dentsply Sirona. With facilities in Germany, Switzerland and the US, the company adheres to rigorous global standards and produces more than 140 million endodontic instruments annually. Over three million quality checks are conducted each year across its sites to support dental professionals worldwide.
“I have always trusted VDW for its commitment to endodontics and the strong relationships it has built with clinicians,” said Dr Christoph Zirkel, a dentist based in Cologne, Germany. “With its integration into Dentsply Sirona, there is clear potential for a more unified portfolio, expanded clinical education and even stronger support backed by global resources.”
Adding value through clinical evidence and education
Clinical evidence underpins Dentsply Sirona’s approach as a partner to dental professionals worldwide. Its endodontic solutions are supported by extensive validation, with reciprocating systems such as WaveOne and Reciproc backed by more than 1,200 published studies since their introduction.
Education remains a key priority, with the company delivering over 2,000 endodontic training programmes globally each year, including dedicated content relating to VDW products.
The unified branding reflects Dentsply Sirona’s ongoing commitment to advancing endodontics through evidence-based solutions, innovation and clinical education that clinicians and patients can trust.
All images courtesy of Dentsply Sirona.
