Sunstar Americas and MouthWatch Join Forces to Expand AI-Powered Dental Access Across the U.S.
Sunstar Americas, Inc.—the oral health company behind the GUM® brand—has teamed up with Dentistry.One, a virtual-first dental care platform from MouthWatch, Inc., to launch a new initiative called GUM Virtual Care. This collaboration aims to bring accessible, AI-powered dental support to consumers nationwide through smartphones and 24/7 virtual services.
At the heart of this offering is SmileScan, a digital screening tool developed by Dentistry.One. The tool allows users to upload photos of their teeth using their smartphones. Within minutes, SmileScan scans the images for visible signs of dental concerns like plaque buildup, gum inflammation, and tooth crowding. Access to the tool is available by scanning a QR code included in select GUM products or provided during dental appointments.
Once a user completes the scan, the platform provides a detailed report and suggests next steps. These may include virtual consultations—either live or through photo reviews—with licensed dentists, or referrals to nearby dental providers for in-person care.
“This partnership reflects our commitment to advancing whole-body health through healthy oral care routines,” said Matt Maurer, General Manager at Sunstar Americas. “By combining GUM products with convenient virtual care, we help people stay proactive between visits—supporting early action and better wellness overall.”
In addition to SmileScan, GUM customers will be able to access Dentistry.One’s complete lineup of virtual dental services. These include live video consultations, asynchronous photo evaluations, personalized oral health coaching, and support for coordinating in-person treatments when needed.
Brant Herman, founder and CEO of MouthWatch and Dentistry.One, highlighted the importance of accessibility. “Our partnership with Sunstar enhances at-home care by combining trusted GUM® products with a seamless connection to dental professionals across the country. Together, we’re making oral health easier to manage and encouraging habits that promote lifelong wellness.”
Both companies share a common goal: making dental care more proactive, accessible, and integrated with overall health. By turning everyday oral care into an opportunity for early detection and expert support, the GUM Virtual Care platform enables people to improve their health from the comfort of home.
It’s important to note that SmileScan is not a diagnostic or medical tool. It does not provide medical advice, nor are its results reviewed by dental professionals. Instead, it serves as an educational resource to encourage users to seek further evaluation and care when needed.
The GUM Virtual Care platform is now available to consumers across the United States.