Diem, a Japanese plant-based oral care brand, has officially launched in Hong Kong, blending design and lifestyle aesthetics to redefine traditional oral care.
The brand name, “Diem,” is derived from the Latin “carpe diem,” meaning “seize the day,” reflecting its philosophy of elevating daily habits with simplicity and confidence.
Diem emphasizes the integration of minimalist design and lifestyle. Its matte silver hue transforms traditional oral care products into practical and stylish bathroom accessories.
Combining skincare-grade botanical formulas with minimalist design, Diem positions oral care as a “tooth spa” experience, promoting a fresh and confident lifestyle.
The Diem product line, infused with a variety of botanical extracts, delivers a naturally refreshing experience, including a botanical mouthwash certified by the Ministry of Health, Labor and Welfare of Japan, a gentle botanical toothpaste developed with a patented German formula, and toothbrushes with soft, dense bristles. The sleek, transparent bottle design elevates the product into a stylish bathroom essential.
Diem promotes a new philosophy: care for your mouth like you care for your skin. Its comprehensive line of mouthwashes, toothpastes, and toothbrushes encourages healthy oral habits from morning to night, transforming daily oral care into a seamless “oral spa” experience filled with freshness and confidence.
The full Diem range is now available at HKTV Mall and will be available at all Matsumoto Kiyoshi stores in Hong Kong from early October. This move reflects the growing trend of Japanese lifestyle brands entering the Hong Kong market.
Over the past year, several Japanese brands have entered the Hong Kong market. In 2024, Mister Donut opened its first store in Tsim Sha Tsui, serving donuts made with the same high-quality ingredients as in Japan.
Similarly, eel restaurant “Unagi Yondaime Kikukawa” opened its first Hong Kong location in Causeway Bay, bringing its signature grilled eel with rice and a special sauce to Hong Kong.
