The GUM Barbie Kids’ Power Toothbrush offers a gentle yet thorough cleaning and a playful design that encourages better oral care for younger patients

It’s a safe bet that anyone between the ages of 2 and 102 knows Barbie. Instantly recognized and a favorite toy for many, the iconic fashion doll has been a toy staple for more than 6 decades—and counting. So it’s no surprise that when presented with a GUM Barbie Kids’ Power Toothbrush, a young patient of hygienist Tracy Johnson exclaimed, “I love Barbie!”
“She was excited when she saw the toothbrush because she loves Barbie, and she loves the color pink,” Johnson shared. “If children like Barbie, they will love this toothbrush, and if they love the toothbrush, they will hopefully want to brush more often and longer.”
Remove Plaque with Good Vibrations
Battery-powered and designed to be gentle, comfortable, and effective on young gums and teeth, the GUM Barbie Kids’ Power Toothbrush uses oscillating power and a rotating brush head to disrupt plaque buildup below the gum without causing irritation.
“My patient did a good job brushing with the GUM Barbie Kids’ Power Toothbrush,” said Johnson, who practices in Lakeville, MN. “The bristles are soft and helped her brush one tooth at a time. It has a good amount of vibration yet not too much. In fact, studies have shown that power toothbrushes remove plaque more effectively.”
“I love battery and electric-powered toothbrushes designed for younger kids,” agreed Sandra J. Hersey, RDH, who practices in Burlington, MA. “They seem to remove more plaque than traditional brushes thanks to their oscillation and vibration.”
Built-In Brushing Motivation
The GUM Barbie Kids’ Power Toothbrush is available in 4 unique themes and character combinations that seek to inspire limitless potential in young girls by encouraging innovation, creativity, education, diversity, and more. Plus, the popular Barbie design can be a much-needed motivator during those all-important younger patient conversations.
“We always say, ‘Brush the teeth you want to keep,’ and I think that finding a toothbrush that interests kids definitely helps. It can be the design, the color—just something that gets them excited about brushing,” Johnson shared. “I would definitely recommend this toothbrush to patients—it’s even at a lower price point than similar power toothbrushes.”

