Crest has announced the launch of Crest Clean Breath, a new daily-use toothpaste formulated to neutralise bad breath at its source. Rather than simply masking odour, Crest Clean Breath targets and neutralises odour-causing bacteria, helping to deliver noticeably cleaner breath that lasts longer.
Clean breath is a growing concern for many consumers. According to a recent survey conducted by Talker Research and Crest, 65% of respondents said they question whether they have bad breath at least once a day, while 91% reported that clean breath affects their confidence. These findings highlight increasing demand for solutions that offer more than temporary freshness.
“We know consumers are frustrated by having to constantly manage bad breath when it keeps returning throughout the day,” said Dr Svetlana Farrell, DDS, PhD, oral care, North America at Procter & Gamble. “With Crest Clean Breath, our goal was to create a solution that delivers truly long-lasting freshness, helping people feel confident from morning to night and in the moments that matter most.”
For many people, mints and chewing gum have become everyday solutions for managing bad breath. In fact, 67% of respondents said their mouth feels stale within four hours or less after brushing, making these quick fixes feel unavoidable. Crest Clean Breath aims to change this routine by neutralising bad breath-causing bacteria at the source, helping to continuously eliminate odour-causing bacteria while providing up to 24-hour antibacterial protection.
“Chewing gum and mints are often relied upon by patients dealing with persistent bad breath, but they only offer temporary relief,” said Dr Tara Aboumahboub, a certified cosmetic dentist. “What many people don’t realise is that choosing the right toothpaste, such as Crest Clean Breath, can help address the cause of bad breath rather than just covering it up, making it part of a healthier daily routine.”
Crest Clean Breath is now available from major retailers, including Amazon, Target, Walmart, Walgreens and CVS. The toothpaste is offered in two sizes: 4.6oz with a recommended retail price of $8.99, and 2.5oz priced at $4.99.
