Oral-B and Crest have teamed up with Scientific American and its Custom Media Division (SACM) to explore the latest research connecting oral health and overall health; as many are unaware of the impact chronic periodontal diseases have on wider systemic disease.
The brand is leading the way in innovation, technology and research to help protect oral health and educate about the important connection between oral and overall body health.
As a part of the year-long partnership, Oral-B, Crest and Scientific American Custom Media are releasing a series of content, including educational resources from leading medical and dental researchers that will help readers better understand the connections between oral and whole-body health.
Oral diseases are at crisis level as it is estimated that they affect nearly 3.5bn people worldwide and in the midst of a global health pandemic, it is more crucial than ever to safeguard not only the oral health but the whole-body health too.
Jeremy A. Abbate, vice president and publisher at Scientific American, explained: “Over 700 studies substantiate the notion that great oral health habits can be a simple step in improving one’s overall health. It’s proven that periodontitis increasingly poses a significant risk to the development and progression of multiple systemic conditions and gum disease is the mouth’s way of warning us of potentially more serious issues to come, so it’s important to heed those early warnings.”
While warning signs can be as small as bleeding gums or even tooth loss, they can lead to more severe conditions such as heightened pregnancy complications, cognitive loss, poor diabetes control, and increased risk of cardiovascular disease.
