Through research and analytics company Vennli, Orascoptic surveyed 150 general dentists, 105 specialists, and 30 hygienists.,Respondents in each category placed a high importance on the product durability and the level of trust they have in the brand. Many large practices (those with 10 locations or more) said that their preferred brand for loupes is Orascoptic.,There were some interesting findings when the research broke responses down by group.,Specialists, meanwhile, when compared to the other two groups, placed more importance on being able to easily reach customer service, having access to a variety of magnification powers, and making a purchase from a recognized and trusted brand. They also placed significantly less importance on price.,Finally, hygienists placed more importance in having a knowledgeable and qualified local sales representative, a variety of frames and flexible payment plans than those in other categories.,Respondents across all categories who were 35 or older placed more importance on innovation than their younger counterparts.,The research also looked at what channels each group looks to when doing product research.,Dental publications and manufacturers websites also were popular choices; social media, on the other hand, was not a preferred method of product research. Respondents also said they placed little trust in both social media and what they learned in dental school when it comes to loupes recommendations.,What do you think? Do these findings reflect your own opinions about your preferences when it comes to loupes?,Interested in learning more about Orascoptic’s loupes? Visit orascoptic.com/products/loupes.,Source: Orascoptic, Vennli Study, October 2017
