
The esteemed Private Dentistry Awards are back for 2025 – here’s everything you need to know to take part in this year’s celebration of excellence.
What are the Private Dentistry Awards?
The Private Dentistry Awards is among the most respected accolades in UK and Irish dentistry. They set the gold standard for outstanding patient care, innovation and clinical excellence across the private dental sector.
Where and when will the Private Dentistry Awards take place?
This year’s awards ceremony takes place on Friday 21 November 2025 at The Grosvenor House Hotel, London.
FMC is delighted to share the Private Dentistry Awards shortlist for 2025 – congratulations to all of the finalists!
The exceedingly high standard of entries made the judges’ job even harder – finalists should be hugely proud to have made the list.
Find out who has been shortlisted for an award here.
Chaired by James Goolnik
We are proud to welcome Dr James Goolnik as the new chair of the judging panel for 2025. With his insight and industry leadership, this year’s judging process promises to be more insightful than ever.
Watch his tips and advice in this short interview:
How to enter
Please note that entries have now closed for 2025 – look out for more details on entry for next year’s awards.
- Visit https://dentistry.co.uk/awards/private-dentistry-awards and click ‘register now’
- Add your details and select your categories
- Submit your completed entry by the deadline.
To be eligible, you must not be under any ongoing General Dental Council (GDC) fitness to practise investigation or subject to any related conditions.
Top tips for a strong entry
- Write 750 to 1000 words on why you deserve the award – please stick to the word count!
- Carefully follow the judging criteria listed under each category in the entry guide
- Include supporting evidence such as images, testimonials, marketing materials or videos – each file must be no larger than 100MB, and all visual assets must be embedded within your document or presentation (eg PDF, Powerpoint).
Download the entry guide here for detailed category descriptions and submission requirements.
Award categories
- Young Dentist
- Treatment of Nervous Patients
- Child Friendly Practice
- Charity or Community Project
- New Practice
- Most Improved Practice
- Referral Practice
- Practice Design and Brand
- Website of the Year
- Hygienist, Therapist, Receptionist, Practice Manager, Dental Nurse, Clinical Dental Technician and Technician
- Digital Practice
- Team of the Year
- Practice Principal
- Patient Care
- Practice of the Year (must enter at least one other category to be eligible).
Who are the judges for the Private Dentistry Awards?
Claire Nightingale
Claire is a multi-award-winning specialist orthodontist. She won Best Practice UK at the Dentistry Awards 2020, Most Transformed Practice 2022 at the UK and Ireland Invisalign Awards, as well as Best Principal London (2022) and Best Team London (2023) at the Private Dentistry Awards. She is a consultant orthodontist at Watford General Hospital and principal orthodontist at Queen’s Gate Orthodontics, London. Claire is the UK specialist orthodontist for the Invisalign EMEA Advisory Group and a key opinion leader for Dental Monitoring. She is also an accredited expert witness and treasurer of the Women Dentists Network.
Ads Thanki
Ads is clinical director of the Ace Dental Group, Rita Rakus Clinic and Until. He is also a co-founder of Pärla, with the aim to educate and empower individuals to make conscious choices from their oral care through positive sustainable change.
Ahmed Hussain
Ahmed graduated from Bart’s and The London in 2006. Shortly thereafter, he completed his MJDF and MFDS. In 2015, he earned an MSc in restorative dentistry with distinction from Eastman Dental Institute, which was subsequently published in a renowned journal. Ahmed has co-authored several books and he runs a live composite course at his multi-award-winning private practice in London, along with a sought-after masterclass. He has shared his expertise at numerous conferences and universities across the country. Recently, he was honoured with a Fellowship from the College of General Dentistry.
Alif Moosajee
Alif is a principal, implant dentist, lecturer, author, award winner and proud judge of the Dentistry Awards and Private Dentistry Awards.
Amjad Malik
Amjad is lead clinician at Improve Your Smile. He has a particular interest in implants, bite disorders and reconstructive dentistry. He is a Kois mentor and has been an honorary lecturer at the Royal London Hospital. For many years he was a senior UK clinical instructor for the Rosenthal Institute’s Aesthetic Advantage course in London and New York.
Angela Auluck
Angela is the director of Dental Rooms, a multi-specialist practice in Wimbledon Village, and winner of 12 Private Dentistry Awards over the past three years. Her main clinical interest is the use of invisible braces. She has a keen interest in postgraduate education and is senior clinical lecturer on the clear aligner diploma.
Ashish Soneji
Ash has won numerous Aesthetic Dentistry Awards, published many articles and lectured nationally and internationally. He is also a key opinion leader for many companies. In 2018, he won Best Young Dentist South West and was awarded Best Young Aesthetic Dentist in 2023.
Avijit Banerjee
Avijit is chair in cariology and operative dentistry, honorary consultant/clinical lead, restorative dentistry, at the Faculty of Dentistry, Oral and Craniofacial Sciences, King’s College London/Guy’s and St Thomas’ Hospitals Trust, London. He is honorary consultant adviser for the Office of the Chief Dental Officer.
Bhavna Doshi
Bhavna is CEO of Dental Wealth Builder, where she focuses on change management, business strategy, practice profitability, and growth solutions. With over 30 years in dentistry, she has been a successful practising dentist, principal to multiple award-winning practices, business coach and mentor, and director at the Perfect Smile Advanced Training Institute. She is also an international keynote speaker and author of bestselling books Lead to Grow and Dental Alchemy.
Cat Edney
Cat is a dental therapist with a passion for multidisciplinary team working. She founded The Modern Therapist – a training brand dedicated to putting therapy into practice: providing training and support to dental therapists and dental practice teams.
Chris Leech
Chris is vice president of the BACD as well as an international examiner for the Royal College of Surgeons. He is a partner at the multi-award-winning Clear Dentistry in Hampshire, focusing on implant dentistry and full mouth rehabilitation.
Claire Berry
Claire is a multi-award-winning hygienist, qualifying 15 years ago while serving in the Army. Her work includes co-hosting ‘Your Dental Besties’ podcast, co-founding the Contemporary Hygienist study clubs, being an international speaker on systemic health and oral health links and is a proud key opinion leader for Oral-B, as well as a dedicated SDA trainer for EMS. On top of her clinical role, Claire works as a business consultant for hygiene department growth. She recently published a dental book and has numerous articles in dental and consumer press.
Claire Nightingale
Claire is a multi-award-winning specialist orthodontist. She won Best Practice UK at the Dentistry Awards 2020, Most Transformed Practice 2022 at the UK and Ireland Invisalign Awards, as well as Best Principal London (2022) and Best Team London (2023) at the Private Dentistry Awards. She is a consultant orthodontist at Watford General Hospital and principal orthodontist at Queen’s Gate Orthodontics, London. Claire is the UK specialist orthodontist for the Invisalign EMEA Advisory Group and a key opinion leader for Dental Monitoring. She is also an accredited expert witness and treasurer of the Women Dentists Network.
Ads Thanki
Ads is clinical director of the Ace Dental Group, Rita Rakus Clinic and Until. He is also a co-founder of Pärla, with the aim to educate and empower individuals to make conscious choices from their oral care through positive sustainable change.
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Joe Bhat
After qualifying in 1992, Joe furthered his training in oral and maxillofacial surgery for five years. During this time, he became a Fellow of the Royal College of Surgeons England. He undertook specialist training in prosthodontics at the London Dental School in 1998, which culminated in a master of clinical dentistry from the University of London and membership in restorative dentistry from the Royal College of Surgeons Edinburgh in 2001. As principal and founder of the Moor Park Specialist Dental Centre, he spends his clinical time as a private referral practitioner there. Joe regularly lectures in the UK and abroad on dental implants and runs his own implant training and mentoring programme for dentists.
Deepa Vakil
Deepa is clinical director of the multi-award-winning Yor Dental clinic. She leads a passionate team to craft beautiful smiles while embracing both the drive and the journey.
Dev Patel
Dev is a dual specialist in prosthodontics and oral surgery, and the founder and partner of the multi-award-winning Dental Rooms. He is also associate professor and programme director of the MSc in implant dentistry at UCL Eastman Dental Institute. His key interest is education and training in implant dentistry, combining clinical innovation with mentoring to develop the next generation of implant dentists.
Faye Donald
Faye is a registered dental hygienist and highly experienced GBT clinician, currently working in private general practice in the UK. She graduated from Leeds University in 2001 and went on to complete the national certificate in counselling skills & behavioural therapy NCFE level 2 (2006). Undergoing further training in Switzerland, Faye went on to become a certified Swiss Dental Academy Trainer and now frequently writes for dental journals and lectures at dental events both nationally and internationally on GBT and prophylaxis. Faye is chairperson for the north east BSDHT and is a key opinion leader for Oral-B.
Fiona Ellwood
Fiona has had an extensive career in dentistry, both clinically and in education and is passionate about supporting and facilitating the progression of others. She is a mental health campaigner and an advocate for human factors in dentistry, putting the team first.
Gareth Edwards
Gareth is co-principal of multi-award-winning Smile Stories in Bournemouth, the clinic that is proudly ‘nothing like your old dentist’. Amassing more than 600 five-star Google reviews, his unconventional thinking is helping to shape how dentistry is delivered in the UK.
Guy Laffan
Guy is an experienced and award-winning general dentist known for his excellence in clinical care and innovation. With a strong background in aesthetic and implant dentistry, he leads two successful private practices and also helps mentor the next generation.
Chair of the judging panel
James Goolnik
James was previously president of the British Academy of Cosmetic Dentistry. He lectures worldwide on the mouth-body connection. In 2024, James was voted one of the 50 most influential people in dentistry. He is an accredited member of the International Academy of Oral Medicine and Toxicology, has written several books and is the founder of Optimal Dental Health, a holistic dental practice in London.
Jas Gill
After successfully selling multiple dental practices, Jas now works as an expert aligner provider in clinics across the UK. He also supports fellow dentists as a business coach and mentor, helping them scale their practices and navigate the challenges of modern dentistry.
Joe Lovett
Joe is the owner of Catalyst Sales and Marketing and the founder of the Fast Tracking Your Future event.
Joe Bhat
After qualifying in 1992, Joe furthered his training in oral and maxillofacial surgery for five years. During this time, he became a Fellow of the Royal College of Surgeons England. He undertook specialist training in prosthodontics at the London Dental School in 1998, which culminated in a master of clinical dentistry from the University of London and membership in restorative dentistry from the Royal College of Surgeons Edinburgh in 2001. As principal and founder of the Moor Park Specialist Dental Centre, he spends his clinical time as a private referral practitioner there. Joe regularly lectures in the UK and abroad on dental implants and runs his own implant training and mentoring programme for dentists.

