Propr, an innovative oral care company founded by periodontist and educator Dr Jack Gruber, has announced the official launch of the Propr Brush — a toothbrush designed to gently clean teeth and gums while minimising the damage commonly associated with conventional brushing tools.
For decades, preventable oral health conditions such as gingivitis, gum recession, tooth sensitivity and enamel abrasion have remained widespread, despite advances in dental education and oral hygiene awareness. While these issues are often attributed to poor brushing technique or patient non-compliance, Dr Gruber’s decades of clinical experience pointed to a more fundamental issue: the toothbrush itself.
As one of New York’s periodontists, Dr Gruber has treated thousands of patients and trained generations of dental professionals. Over time, he observed a consistent pattern in which patients who brushed diligently and followed professional advice still showed signs of chronic soft tissue trauma. The common factor was the continued use of traditional toothbrushes fitted with abrasive nylon bristles.
“Even so-called ‘soft’ nylon bristles can be aggressive to the gums and enamel when used twice daily over a lifetime,” explained Dr Gruber. “We were asking patients to protect delicate oral tissues using tools that were inherently damaging.”
Motivated to rethink daily oral hygiene from first principles, Dr Gruber began exploring alternative materials and brush designs. The result is the Propr Brush — a purpose-built toothbrush that replaces conventional nylon bristles with medical-grade TPE super-soft scrubbers. Unlike nylon, TPE is flexible and non-abrasive, enabling effective cleaning while reducing friction and tissue trauma.
The Propr Brush gently removes plaque while helping to minimise irritation, inflammation and long-term wear on teeth and gums. By prioritising gentleness, the brush supports the mouth’s natural healing processes rather than disrupting them.
“Propr was designed to work in harmony with the mouth,” said Dr Gruber. “Effective oral care should never come at the cost of tissue damage.”
Key benefits of the Propr Brush include:
- Effective plaque removal without abrasive nylon bristles
- Reduced risk of gum recession and enamel erosion
- Enhanced comfort for sensitive teeth and gums
- Support for healthier gums and long-term oral wellness
Designed for everyday use, the Propr Brush is suitable for adults and children, as well as patients with periodontal disease, dental restorations or heightened oral sensitivity. Its considered design makes proper brushing safer, more comfortable and more sustainable over time.
The launch of Propr represents a meaningful advance in preventive oral care — one grounded in clinical insight, material innovation and a commitment to doing no harm. By addressing a long-overlooked limitation of traditional brushing tools, Propr aims to reshape perceptions of daily oral hygiene and long-term dental health.
