SmileDirectClub, Inc., the next generation oral care company with the first medtech platform for teeth straightening, has expanded its award-winning whitening line with its new Pro Whitening System, designed to whiten teeth in just one week, up to twice as bright.
Joining the brand’s leading whitening gel bright on®, SmileDirectClub’s new Pro Whitening System brings consumers an advanced, innovative system to help smiles shine even brighter.
This new system provides a convenient and long-lasting way to whiten smiles through a quick and easy whitening gel application that can be done anywhere.
SmileDirectClub’s new Pro Whitening System contains three easy steps to break up stains and prevent new ones from starting.
Customers begin by using the ProActivate™ whitening accelerator toothpaste, which vigorously deep cleans the teeth to break up stains and remove plaque, allowing the whitening gel to increase brightness for up to 65%.
Then, customers apply the ProBrighten whitening gel, which is formulated with the same enamel-safe whitening agent used by dentists, paired with SmileDirectClub’s patented 20-LED accelerator light.
The ProLong whitening extender gel is the last step in the system, which smooths the tooth’s surface to help prevent new food and beverage stains from forming, providing long lasting results.
Each treatment takes about one week to complete, giving customers a smile that is up to nine shades whiter and results that can last up to six months.
“As we continue to expand our innovative product line, we are constantly making improvements based on consumer feedback,” said Josh Chapman, chief global brand officer, SmileDirectClub. “With our current bright on® kit, we knew that customers loved the results but were looking for even more speed, proven results, and longevity. This demand inspired the new Pro Whitening System. Customers will now be able to upgrade their smile in a quicker and more effective way. SmileDirectClub’s new Pro Whitening System is another product that furthers the company’s mission to bring consumers a premium, affordable oral care system that can seamlessly be integrated into any lifestyle.”
