Social media activity is a crucial component to a comprehensive marketing strategy. When combined with email, website content, and reputation management, Facebook provides endless opportunities
Seb Evans questions whether a delay in the junk food advertising ban is the best direction to take for our health. Earlier this month the
After delaying one or more cleanings and other dental procedures last year, many people couldn’t wait to get back in the chair to freshen up
As the government of the United Kingdom prepares a ban on television advertising for foods high in sugar, fat, and salt before 9 pm, the
Patient testimonials are a powerful marketing tool that all dentists can use on their website, on social media, in ads, on landing pages, in blogs,
As dentistry offices slowly reopened their doors after closing during the initial days of the pandemic, many relied on direct mail marketing to help recoup
People who have an automatic bias toward soft drinks or difficulty in resisting sweet drinks compared to non-sweetened beverages such as water were more responsive
Dot-dot-dot. Dash-dash-dash. Dot-dot-dot. You don’t have to be a sailor to know the international distress call for SOS, commonly known as shorthand for “Save Our
The Queen yesterday confirmed the complete ban on TV and online junk food adverts before the watershed. The proposal was unveiled in a document that
As a business owner, your mind is on recovering from 2020’s challenges and determining the post-pandemic gameplan for your practice. Clearly, marketing will essential to
Dental practices are now accustomed to using photos, diagrams, and other still images in their digital marketing. However, many are still unclear on how to
If your practice is located in a market where there is not a lot of competition, then you can count yourself lucky. For some dentists,
