A New Year, A New Facebook Algorithm
2020-03-03
While the Facebook algorithm is a mystery to many, dentists should be aware of it when it comes to marketing their practice effectively. Since the
advertising
Include Instagram in Your Dental Marketing Strategies
2020-02-17
A decade ago, Instagram was launched as a simple photo-sharing app for mobile phones. At the time, it was a hit with personal users, but
Dentists’ Digital Marketing Strategies Often Fall Short of Success
2020-01-28
There are significant performance gaps in dental practice marketing strategies, despite the billions of dollars spent on these approaches, according to DMscore. Digital strategies continue
Kids Who Watch Lots of TV Have Lots of Cavities
2019-10-23
Children who watch more than 90 minutes of television a day are 33% more likely to eat sugary foods and 39% more likely to have
Sugary Drinks Make Up Most Children’s Beverage Sales
2019-10-18
Fruit drinks and flavored waters that include added sugars or low-calorie sweeteners dominated sales of drinks intended for children in 2018, making up 62% of
Online Reviews Matter Most in Google Dentist Searches
2019-08-28
Word of mouth has gone digital, and online reviews matter when it’s time for people to choose a dentist, reports digital marketing agency IronMonk Solutions.
Use Local Business Listings Online to Your Advantage
2019-08-02
What’s the first thing people do when they want information about a store, restaurant, or other local service? They do an online search. When new
Remarketing Your Dental Practice on Facebook
2019-07-04
You’ve made an investment in your website and marketing and it’s attracting new visitors each month. But what do you do with those visitors once
Creating Your Dental Marketing Plan
2019-06-27
In the highly competitive world of modern dentistry, it is nearly impossible for a practice to survive without some form of marketing. But random or
Marketing Has Changed, and You Need to Change Too
2019-05-31
We’ve seen a lot of changes in marketing over the years, particularly in dental marketing. In fact, dental marketing was almost non-existent when I got
Leverage Social Proof to Grow Your Dental Practice
2019-05-28
More than ever before, consumers are turning to the internet to identify dentists they can trust. And with just a few clicks, searchers will likely
Market Like Your Life Depends on It Because it Does
2019-04-25
I’m a marketer and salesman from my college days. I waited tables, sold suits, and sold books door-to-door, and I loved every minute of it.
