New Mover Marketing Generates Word-Of-Mouth Referrals
2019-03-21
Attracting new clients can be a difficult and ongoing challenge for many businesses, and it is particularly true in the medical field. Many young patients
advertising
Five Ways Dental Marketing Can Suck the Life Out of You
2019-03-13
As a dental practice owner, you have a lot of responsibilities, from seeing patients and staying on top of dental technologies to running your business
Asking “How Did You Hear About Us?” Might Not Work in the Digital Age
2019-02-11
Consider the number of avenues a prospective patient has to find your practice—mailers, referrals, Google searches, social media, billboards… the list goes on. It is
Dummies’ guide to: effective advertising
2017-09-14
‘Page advertising doesn’t work’ – yes it does; you’ve just been doing it wrong, says Chris Baker. The role of an advertisement is to stimulate
Lackluster Patient Growth? Check Your Dental Message
2017-08-14
Patients are finding you on the web but are still getting lost. You watch the number of views rise and rise on your website, but
Dental Marketing Basics: Postcards Versus PPC
2017-08-11
Every dental practice loses about 10% of patients a year through normal attrition. If your practice is in a transitional urban area, you’re likely noticing
The Value of Your Current Patients
2017-07-28
There are a lot of reasons to want to bring in new patients. Maybe you want to expand your practice enough to hire an associate.
Mastering marketing your practice
2017-06-29
With dental practices increasingly relying upon a wide range of media and marketing techniques to promote themselves, David Lauder explains the need to balance commercial,
Use Emojis to Promote Your Practice
2017-05-26
If you’re late to the emoji train, then you’d better hop on before your patients get off at another stop. Emojis are illustrated representations of
Boost Your Marketing Game with Remarketing
2017-04-11
You’re updating the decor of your patient restroom and want to find a sleek-looking mirror to place over the sink, so you go online and
Why Dentists Need Online Videos
2017-03-31
Word of mouth has moved online, and dentists should take note. An overwhelming amount of today’s dental prospects begin their search for a dentist by
Key Considerations for Dental Practice Expansion
2017-03-02
I’m preparing to open 2 new offices in the next few months—my second Boston office and one in Dubai—and I’ve never been more excited. Practice
