Get Off Your Dental Plateau

2017-01-05

At its core, dentistry is a business like many other businesses. And like other businesses, your practice can reach a point where you’re not growing,

Why Native Advertising Is a Value-Rich Marketing Option

2016-11-17

Change and disruption have become the hallmarks of the digital advertising space. In this space, the consumer truly is the king. However, brands are finding

Image Advertising Attracts Long-Term Patients

2016-08-04

Advertising is as old as a merchant in ancient Babylonia crying out the value of his wine, bread, or silks. Even then, the intent was

Dentists Face New Ethical Challenges in the 21st Century

2016-07-06

Dentistry is a prestigious profession, and those who practice enjoy significant privileges and trust in society. But that esteem comes with equally significant moral responsibilities,

How to Recruit and Hire Great Dental Employees

2016-06-10

Practice owners have to hire a variety of personnel, including hygienists and assistants, receptionists and billing coordinators, and even associate dentists. Good help can be

Advertising Influences E-cigarette Use Among Youth

2016-04-28

Joe Camel and the Marlboro Man are long gone, but tobacco advertising still has a powerful effect on teenagers according to the Centers for Disease

5 Marketing Practices Most Dentists Get Wrong

2016-04-17

As a dentist and a business owner, you’ve got a lot on your plate. You care for your patients, make sure your equipment is up

Adopt New Digital Marketing Strategies for Success in 2016

2015-12-30

Influenced by changes in consumer behavior and technology, digital marketing is rapidly evolving. Brands that don’t develop necessary strategies to remain competitive won’t just find