Market Like Your Life Depends on It Because it Does
2019-04-25
I’m a marketer and salesman from my college days. I waited tables, sold suits, and sold books door-to-door, and I loved every minute of it.
communication
Four Things Your Staff Should Do Every Day
2019-04-19
Your car requires more than just gas. Periodically you, your auto mechanic, or your car dealer must perform certain maintenance such as changing the oil,
AAT Publishes Revised Guidelines for Oral-Systemic Thermography
2019-04-01
The American Academy of Thermology (AAT) has published revised guidelines for oral-systemic thermography to aid in the performance of dental-systemic health infrared imaging in evaluating
RN Patient Advocates Can Help Your Dental Patients—and Your Practice, Too
2019-02-15
Do some of your patients have trouble managing their oral healthcare? Do you worry about your senior orphans—elderly patients without family who struggle to care
Asking “How Did You Hear About Us?” Might Not Work in the Digital Age
2019-02-11
Consider the number of avenues a prospective patient has to find your practice—mailers, referrals, Google searches, social media, billboards… the list goes on. It is
The 80:20 Principle
2019-02-06
Have you heard of the 80:20 Principle? It states that 80% of your results are generated from 20% of your efforts. It’s a rule of
DentistChats Merges With Ruby Receptionists
2019-01-31
DentistChats is merging with Ruby Receptionists. Serving more than 1,500 markets and engaging in more than 50,000 chats per month, DentistChats connects patients to practices
“Root Cause” on Netflix: Can Root Canals Make You Sick?
2019-01-29
There is a documentary on Netflix called Root Cause that is about an apparent link between root canal treatments and heart attacks and cancer, among
Variety of Strategies Used in Treating Orthodontic Pain
2017-11-17
Pain often is a part of orthodontic treatment with fixed appliances, though it varies by patient and is influenced by age, gender, previous pain experiences,
Dental Plan Customer Satisfaction Drops in 2017
2017-11-10
Overall dental plan customer satisfaction is declining, according to the JD Power 2017 Dental Plan Satisfaction Report. In 2017, overall customer satisfaction declined to 770
Look Outside Dentistry for Hires Who Want to Work
2017-11-03
“People just don’t want to work anymore.” “Millennials are lazy and entitled.” “I’d like to expand, but there aren’t enough people who want to be
10 Tips for Avoiding a Toxic Workplace
2017-10-30
It’s easy to assume when you work in the dental industry that one practice is pretty much the same as the next. I mean, we
