In a world where people are glued to their cell phones, it’s important for dental practices to leverage mobile engagement. In particular, using short message
Does your practice stand out from your competition? Regardless of whether you have 20 other dentists within a dense city mile or you’re one of
Patients are finding you on the web but are still getting lost. You watch the number of views rise and rise on your website, but
There are a lot of reasons to want to bring in new patients. Maybe you want to expand your practice enough to hire an associate.
Is email marketing still successful? Are newsletters a waste of time in today’s social media-based market? The answers to those questions depend entirely on what
These days, most dental practices have a Facebook page, which is the cornerstone of any social media marketing campaign. It puts you in touch with
The patient journey has undergone a massive change in the last few years. Today, practice discovery and engagement is self-directed, and most of the process
Search engines continuously upgrade their algorithms to enhance the user experience (UX). To this end, technology advances such as the use of artificial intelligence (AI)
When the Internet was first becoming a viable option for marketing, it was a wild virtual place. No one really knew how best to use
In today’s fast-paced information era, your patients and potential patients constantly ply the Internet, instantaneously buying, selling, and searching for their wants and needs to
Attracting new patients is crucial to sustaining and building a strong practice. However, patients today have an infinite number of options when it comes to
Competition is the bane of a dental practice’s existence. It’s good for the patients, but bad for business. Today it isn’t enough to “hang a
