You may already know that the bleaching agent used and the exposure time affect the success of teeth whitening procedures, but these factors are the

Patients are increasingly seeking dental esthetics, and teeth whitening procedures are a conservative means to improve dental esthetics. As patients become more aware of dental

Nearly half of teens who self-harm say they engage in self-injurious behavior due to the way their teeth look, according to a survey of more

A majority of people said yellow teeth are unattractive in a recent survey conducted by market research platform DentaVox. The results belie a prejudice that

The CAO Group has filed a complaint against Procter & Gamble (P&G) claiming patent infringement over P&G’s Crest teeth whitening strips. The complaint was filed

In a recent study on tooth color, participants ranked models with white teeth as more popular, friendly, intelligent, and confident. Participants also deemed models with

From mourning her husband’s death to showing off love tokens from his hunting trips, Queen Victoria helped trigger the popularity of jewelry adorned with teeth,

Teeth whitening products bought online or over the counter may contain up to 300 times the legally permissible amount of hydrogen peroxide, according to a

Hydrogen peroxide can whiten teeth safely and effectively, with its only major setback being short-term sensitivity in some patients, according to a May 13 session

The so-called “Hollywood smile” is becoming increasingly popular among regular people, not just celebrities, according to a survey by DentaVox of 1,975 global respondents. The

Oral care product firm Smash Labs has acquired miBrite, a manufacturer of consumer teeth whitening products. miBrite manufacturers the ilustra plus home whitening kit, luminite