Dummies’ Guide to…campaign management

2018-06-20

Campaigns can be expensive so it’s important you get them right, Chris Baker says. Let’s say that you are running a marketing campaign that is

Dummies’ guide to: converting patients

2017-11-13

Chris Baker provides a guide to gaining new patients. ‘Converting’ patients – it’s a horrible term and does sound as if we are treating our

Dummies’ guide to: campaign management

2017-11-08

Chris Baker tells you how to make a success of your marketing campaigns. Let’s say that you are running a marketing campaign that is targeting

Dummies’ guide to: effective advertising

2017-09-14

‘Page advertising doesn’t work’ – yes it does; you’ve just been doing it wrong, says Chris Baker. The role of an advertisement is to stimulate

Dummies’ guide to: landing pages

2017-07-11

Chris Baker explains the process of directing patients to the most appropriate sections on your practice website. A landing page is a single web page

Dummies’ guide to good design

2016-11-14

Chris Baker offers up his top 10 practice marketing design tips. Good design is an important way to differentiate yourself from your competitors, and I

Dummies’ guide to Facebook advertising

2016-07-14

Are you thinking of dipping your toe in Facebook advertising? Chris Baker explains the ins and outs. I imagine many of you have a practice Facebook

Dummies’ guide…to local PR

2016-06-20

Are you confused about what is advertising and what PR actually is? Chris Baker clears the confusion. The first point to make in this piece is

Dummies’ guide to email marketing

2016-05-24

In the first of his new dummies’ guide column, Chris Baker offers some useful hints and tips on email marketing for your practice. As a