Colgate-Palmolive has introduced a new mouthwash, the Colgate Total Lasting White Mouthwash. The new mouthwash has a fluoride formula that helps remineralize enamel, fight tartar,

The U.S. Supreme Court will hear oral arguments on October 14 in a North Carolina teeth-whitening case. The closely watched case involves the North Carolina

Heraeus Kulzer said that its Venus White brand will continue to be the official Whitening Challenge Fundraising partner of the Give Back A Smile (GBAS)

Philips has redesigned its Zoom whitening formulas and is offering new take-home whitening kits. The kits feature five customized treatments: DayWhite Maximum White, NiteWhite Maximum

According to the Levin Group Data Center, only 20% of general practitioner procedures are elective. Most offices need to include a greater level of elective

A South Carolina lawmaker has introduced a bill that would allow only licensed dental hygienists and dentists to do teeth whitening. Rep. Raye Felder (R-York)

A lawsuit has been filed by a teeth-whitening entrepreneur and the Institute for Justice (IJ) challenging the Georgia Board of Dentistry’s rule prohibiting nondentists from

In a tough economy, don’t neglect cosmetic services Some dentists have been tempted to de-emphasize cosmetic dentistry in the belief that few people want it

Dear Cosmetic Dentistry Insider, How can a private practice survive? HuangshanDental.com Advisory Board member Dr. David A. Landau looks at the changes in dentistry as a

A federal judge has ruled that teeth-whitening businesses in Connecticut can use LED lights that activate the peroxide used to whiten teeth, but customers must

The U.S. Supreme Court will examine the North Carolina dental board’s claim that teeth-whitening should only be done by dentists. The justices on March 3

A funny thing happened on the way to my fortune; the world changed, turning my beloved profession from slam-dunk bankability to a bad business model.