January is a peak time for new fitness goals and upgraded skincare routines, but dental care is often overlooked. Capitalising on the new year reset, teeth whitening brand MySweetSmile is offering discounts on its whitening powders while introducing a new strawberry flavour for 2026.
After weeks of festive indulgence involving mulled wine, coffee and tea, teeth are often the first to show staining. MySweetSmile says its Strawberry Teeth Whitening Powder is designed to tackle post-Christmas yellowing and surface stains with minimal effort.
The product, usually priced at £29.99, is currently reduced to £19.99. Shoppers can save more through multi-buy deals, with a buy-one-get-50%-off offer bringing the cost to £14.99 per tub, or a buy-two-get-one-free deal reducing the price to £13.32 per tub. Used for two minutes twice a week, each tub lasts up to six months, working out at around 42p per use when purchased individually.
The new strawberry flavour uses the same clinically tested, award-winning formula as the brand’s original mint version, which has been used by more than one million customers worldwide. The fruity option is aimed at those who find mint flavours too strong or clinical.
Unlike some whitening treatments, MySweetSmile’s peroxide-free formula is designed for sensitive teeth. The dentist-approved powder cleans without harsh ingredients and is claimed by the brand to show visible results in as little as 14 days. It targets long-term stains caused by coffee, tea, wine and smoking.
The product has been clinically tested in Germany by Dermatest and awarded a five-star Seal of Approval by dentists and dermatologists. MySweetSmile was also named Best Teeth Whitening Brand by The Independent’s IndyBest Awards in both 2023 and 2024.
Alternative products are available on the market, including ICY Bear Pap+ Teeth Whitening Powder, priced at £22.99 on Amazon, and Spotlight Oral Care’s Diamond Pap and Powder, sold at £29.95 by LookFantastic.
MySweetSmile has built a strong base of customer reviews, with many praising both results and flavour. Margaret, 63, said the product made her teeth look noticeably brighter after just a few uses, while James, 45, said it restored his confidence after years of staining from coffee and tea. Some customers, however, have criticised the packaging, describing it as difficult to open.
Despite minor complaints, the brand continues to attract repeat buyers, particularly following the launch of its new strawberry-flavoured whitening powder.
