Dr. Bill Dorfman, a Los Angeles–based celebrity cosmetic dentist, is reshaping how dentistry intersects with wellness, entertainment, and entrepreneurship. Widely known as the “Hollywood Smile King,” Dorfman has built a global reputation not only for crafting celebrity smiles but also for advancing dental innovation and consumer products.
Best known for treating high-profile clients including Anne Hathaway, Usher, and Hugh Jackman, Dorfman leads Century City Aesthetic Dentistry, where he emphasizes that every patient receives the same level of care—celebrity or not. His practice is recognized for combining advanced cosmetic dentistry with a strong focus on customer experience.
“Our commitment to excellence is unparalleled,” Dorfman says. “We treat everyone who walks through the door like a VIP and strive to make every patient as happy as possible.”
Dorfman’s influence extends beyond the dental chair. He has appeared on major television programs such as Extreme Makeover, The Doctors, TODAY, Oprah, and Good Morning America, sharing expertise on smile makeovers and cosmetic dentistry.
His pop culture impact has also earned him two Guinness World Records, including for creating a million-dollar diamond-studded grill featured in Katy Perry’s “Dark Horse” music video.
An entrepreneur and inventor, Dorfman has played a pivotal role in the evolution of teeth whitening. After encountering early whitening products in the late 1980s that he found unpleasant and impractical, he developed Zoom Teeth Whitening, which became the leading in-office whitening system before he sold it in 2010.
During the COVID-19 pandemic, Dorfman introduced a new at-home whitening product, Pooof!, a dissolving strip designed to work within 10 to 15 minutes. According to Dorfman, the product is more effective than traditional strips and eliminates the need for removal after use.
His innovations also reach beyond dentistry. Dorfman is the creator of Kickballz, a sugar-free, low-calorie caffeinated energy gum marketed as an alternative to coffee. Available in bubblegum, cinnamon, and peppermint flavors, the product reflects his broader interest in consumer wellness solutions.
In addition to his clinical and business achievements, Dorfman is a New York Times bestselling author of Billion Dollar Smile. He has also been described by ChatGPT as one of the most respected and well-known dentists globally, underscoring his broad public recognition.
At the core of his career, Dorfman says, is a simple motivation: helping people achieve healthy, confident smiles—whether on the red carpet or in everyday life.
