As interest in at-home teeth whitening grows, Dr Dent is offering a major Black Friday discount, slashing up to 75% off its entire range. The promotion allows users to achieve a whitening session for as little as 55p.
Founded in 2016, Dr Dent’s dentist-approved formula promises gentle enamel care, reducing sensitivity commonly associated with traditional bleaching gels. Unlike peroxide-based products, Dr Dent uses PAP (phthalimidoperoxycaproic acid), which the brand says breaks down stains at the molecular level for a cleaner, brighter smile.
Dr Dent’s flagship professional whitening strips are designed to remove years of coffee, wine, and nicotine stains in 30–60 minutes daily. A pack of 42 strips—enough for 21 treatments—costs £19.20, down from £28.79. Through the Subscribe and Save plan, the price per session drops to 55p.
The brand also offers purple whitening strips with colour-correcting technology to instantly neutralise yellow tones, priced at £24 per pack, reduced from £35.98.
For LED-assisted whitening, Dr Dent’s professional kit is available for £28.80, down from £43.19. Meanwhile, the Crystal X whitening powder, applied with a toothbrush for 1–2 minutes, is £14.40, down from £21.59.
Subscribers can save an additional 40% on monthly deliveries, with flexible plans that can be paused or cancelled online. Multi-pack purchases include free gifts: two-packs come with Day and Night Toothpastes, while three-packs add a bottle of whitening coconut pulling oil.
Competitors also offer options. Boots retails Wisdom Intense White strips at £26 for a seven-day system, claiming up to seven shades of whitening in one week. Superdrug’s ProCare purple strips cost £8 for 12 strips, approximately £1.33 per session.
Customer feedback highlights the product’s ease and effectiveness. Many users report minimal sensitivity and noticeable results after a few uses. Dr Dent holds a 4.5 out of 5 rating on Trustpilot, with customers praising the product as gentle, effective, and easy to apply.
