By James Yau
Celebrating its 100th anniversary in 2024, the VITA PERFECT MATCH experience marks a time for VITA Zahnfabrik not only to commemorate its historical milestones, but also affirm its commitments to partners and staff. Schnakenberg Bernd, global head of Sales and Marketing at VITA Zahnfabrik, shares the highlights and lessons behind the year-long celebration.
Founded in 1924 by Dr Hiltebrandt Zahnfabrik, VITA Zahnfabrik’s first priority has always been the needs of dental technicians, dentists and patients, with an ambition to provide
the highest quality dental care as its guiding principle.
From the ubiquitous VITA shade guide to the first prosthetic tooth with enamel/dentin layering, the German manufacturer has created a variety of dental materials and prosthetics which has grown to set the benchmarks for dental clinics and professionals globally.
“VITA’s development of the VITA classical shade guide and the VITA SYSTEM 3D-MASTER have set a standard in dentistry. Four out of five tooth shades in the world are determined using the VITA shade standard, ensuring consistent and natural-looking restorations,” said Schnakenberg Bernd, global head of Sales and Marketing at VITA Zahnfabrik.
He added: “VITA employees take pride in the company’s legacy and contributions to dentistry. The centenary celebration is a momentous occasion, and employees have actively participated in various events, workshops, and activities.”
Launched from the onset of 2024, the VITA PERFECT MATCH celebrates the company‘s 100th anniversary as the pursuit of better and more efficient solutions for prosthetics remains as a commitment guiding the fourth generation of the family business.
To read the full article, you may find it in Dental Asia’s September/October 2024 issue or click here.
