Turning off the tap when cleaning your teeth could save over 12 litres of water per person, according to new research.
The research, conducted by Save Water Save Money and the British Dental Health Foundation for National Smile Month, has revealed that nearly two thirds (64%) of 7 to 10 year olds admitted to leaving the tap running while brushing their teeth.
The research has also shown that in homes using a water-saving aid, only six per cent of 7 to 10 year olds left the tap running, saving more than 4,230 litres of water in the process.
The Foundation and Save Water Save Money are encouraging people to think about saving water as well as saving their teeth during the Foundation’s annual campaign, National Smile Month.
Chief executive of the Foundation, Dr Nigel Carter, said: ‘Many people believe after brushing their teeth they should rinse their mouth with water, when in fact it is better for oral health to spit the toothpaste out. This ensures that the fluoride found in most toothpastes will remain on the teeth and therefore continue to remain effective.
‘Using water in the right way can be of benefit to oral health. Still water is a great drinks choice for children, while it is also beneficial to have a glass of water after eating or drinking anything sugary.’
Tim Robertson, Director of Save Water Save Money, said: ‘Linking one of National Smile Month’s key oral health messages with the turn off the tap: campaign makes it an action everyone can relate to.
‘That is why products such as the Toothy Timer, carrying the Foundation’s key oral health messages, can help to make a difference. While two thirds of the children in the first survey left the tap running, after the introduction of the Toothy Timer this figure dropped to just six per cent.’
Taking place from 20 May to 20 June, National Smile Month is the UK’s largest oral health campaign.
Save Water Save Money is working in conjunction with the UK’s Water Companies to encourage water efficiency by raising awareness of the high levels of water wasted in the bathroom. Some participating Water Companies are offering their customers free or discounted Toothy Timers, a two minute teeth timer with a funky crocodile attachment, in support of National Smile Month.
Advice on how to use water wisely and details as to what’s on offer from your water company can be found on specific water company websites or at www.savewatersavemoney.co.uk/turnoffthetap. For further information on National Smile Month, head to www.smilemonth.org
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Celebrate the Jubilee with diamond deals^
Henry Schein Minerva will get next month’s Diamond Jubilee celebrations underway in style with a series of diamond deals available for one week only from 28 May to 1 June inclusive.
Henry Schein Minerva has put together these exclusive deals in association with some of their key partners including Dentsply, Dentisan, Septodont, GC, Heraeus and Ivoclar Vivadent.
The promotion gives dentists the opportunity to choose a selection of products from their favourite manufacturers, and with eight great bundles on offer, there’s a Diamond Deal to suit every practice.
Save as much as £50 on selected Dentsply products, £35 on GC’s bundles, or if you prefer, select one of the six products that have been specially selected to feature at a special price of just £60.
In addition, all orders for one of the eight bundles or one of the Diamond Deals will qualify for the chance to win one of six Red Letter Days. So celebrate the Jubilee in style with Henry Schein Minerva.
You can download the Diamond Deals brochure now by visiting http://www.successwithhsm.co.uk/hsmdiamonddeals/
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Early detection of oral cancer to be core CPD^
The General Dental Council (GDC) has confirmed that Oral Cancer: Improving Early Detection is to be included as a ‘recommended’ topic in its continuing professional development (CPD) scheme.
At its meeting held on Thursday 17 May members agreed to include the topic until new CPD rules and associated guidance come into force following the current CPD review.
The GDC introduced compulsory CPD for dentists in 2002 and for dental care professionals (DCPs) in 2008.
While the GDC has no current powers to introduce mandatory CPD topics, it has identified some ‘core’ topics that dental professionals should cover as part of their verifiable CPD.
They are; medical emergencies, disinfection and decontamination and radiography and radiation protection (or materials and equipment for dental technicians).
The GDC also recommends some subjects that can be completed as verifiable or non-verifiable CPD. They are legal and ethical Issues, complaints handling and, now, Oral Cancer: Improving Early Detection.
CPD is a legal requirement of registration with the GDC and failure to meet the 250 hour requirement for dentists or 150 hour requirement for DCPs in a five-year cycle could result in registrants being removed from the register and unable to practise.
Registrants can check their cycle dates on the GDC website.
The GDC is currently reviewing its CPD requirements and throughout 2012 work will continue to develop a future CPD model, extensive stakeholder engagement and public consultation. All the details will be available on the GDC’s website www.gdc-uk.org.
Any new CPD requirements will not be introduced before 2013.
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Leading dentist wins honorary fellowship^
Dr Lester Ellman has been awarded an honorary fellowship by the Faculty of General Dental Practice (FGDP).
Lester, founder of LR Orthodontics and The Dentistry Business, earned this in recognition of his contributions to the dental profession.
Dr Ellman accepted the fellowship at a ceremony at the Royal college of Surgeons, alongside those practitioners who were being awarded diplomas.
He said: ‘It’s an honorary award that the Faculty very courteously have given me, with no duties or obligations attached. They felt that I had done enough over the years to warrant their recognition. I’m very proud to be recognised in this way.’
Lester qualified in Glasgow in 1964 and has been a GDP since then.
He is a past member of Manchester LDC and past member for more than 30 years of Trafford LDC and was chair of Trafford LDC for 14 years. He was also dental advisor to Manchester PCT for 14 years.
He is a former member of GDSC executive committee and past chair of GDPC, a member of BDA’s executive board and member of BDA’s audit committee.
The Dentistry Business has been innovative in creating a university accredited certificate in dental practice management as well as advising dentists on the running of their practices.
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Dentists told not to prescribe drugs for family^
It is unethical for dentists to routinely prescribe drugs for themselves, family or friends and they should only do so in emergency situations, dento-legal experts warn.
Many dentists think self-prescribing a convenient aspect of the job and that, by doing so, they are simply saving time and resources.
However, UK-wide dental defence organisation MDDUS has handled cases where dentists have been subject to fitness to practise proceedings for either self-prescribing or for prescribing to a family member or friend.
Therefore, it is good practice for dentists to only prescribe drugs to meet the dental needs of their patients.
MDDUS dental adviser Claire Renton said: ‘Self-prescribing is not technically illegal. But it does raise serious ethical concerns and could ultimately result in a complaint to the GDC.
‘Dentists should proceed with extreme caution when considering prescribing any medication for themselves or someone close to them. If in doubt, they should only do so in situations where urgent care is required and there are no immediate alternatives.
‘Drugs should only be prescribed for the dental needs of your patients. As always, it is important to take comprehensive clinical notes so you can justify your actions. These notes should include the treatment provided, any medication prescribed and your relationship with the patient.’
There is a greater regulatory climate nowadays that’s reflected in the GDC’s guidance Responsible Prescribing.
The guidance advises against treating and diagnosing yourself or those close to you.
It states: ‘Other than in emergencies, you should not prescribe drugs for yourself or for anyone with whom you have a close personal or emotional relationship.’
There are many reasons for such tight controls on self-prescribing, mainly concerning the loss of objectivity as the guidance cautions: ‘Part of prescribing drugs responsibly means prescribing only when you are able to form an objective view of your patient’s health and clinical needs. Everyone needs objective clinical advice and treatment.
‘Dentists who prescribe drugs for themselves or those close to them may not be able to remain objective and risk overlooking serious problems, encouraging or tolerating addiction, or interfering with care or treatment provided by other healthcare professionals.’
For full GDC guidance on responsible prescribing, click here
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Wrigley makes an impact at dental shows^
Wrigley’s Oral Healthcare Program has stepped up its events activity this year as part of its strategy to reach more dental professionals in the UK and Ireland with information on the oral health benefits of chewing sugarfree gum.
This year, Wrigley will be at more conferences and exhibitions than ever before, including attending Dentistry Live (25-26 May) for the first time.
Wrigley’s activity at dental shows is focused on starting conversations with professionals about the benefits of chewing and gaining insights about the ways in which professionals provide advice to their patients on improving their oral care.
Industry events are an important platform for Wrigley to facilitate direct communication with the dental community. The success of this approach is reflected in Wrigley’s attendance at the British Dental Conference and Exhibition (26-28 April) in Manchester.
Out of over 150 exhibitors, Wrigley’s stand received the second highest number of visitors. This was measured by BDA badge scanners which recorded 892 unique delegates across the three days.
Louisa Rowntree, communications manager for WOHP, said: ‘We value the one-to-one conversations we are able to have with professionals at events because working closely with the dental community is at the heart of WOHP. Chewing sugarfree gum after eating and drinking is a simple and clinically proven way to look after oral health while ‘on the go’. Gaining feedback from professionals on how we can help them communicate our ‘Eat, Drink, Chew’ message to their patients is fundamental to the programme’s success.
The benefits of chewing sugarfree gum are well documented and the science behind chewing is simple – the action of chewing stimulates the flow of saliva which washes away food debris, helps neutralises damaging plaque acids and remineralises tooth enamel.
For more information visit www.wrigley.com/uk/oralhealth.
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Dentists do battle against ‘whitening cowboys’^
A newspaper report suggesting the Prime Minister was backing an illegal tooth whitening clinic has galvanised dentists into battle against illegal tooth whiteners.
A Department of Health (DH) spokesperson denied the truth behind the story that run in the London Evening Standard in March that David Cameron was championing Pearlys, a chain of tooth whitening clinics run by single mum Liz Ridley.
The story suggested that Ms Ridley had ‘become one of the entrepreneurs Prime Minister David Cameron labelled as crucial to the nation’s recovery’.
The DH spokesperson told Dentistry: ‘The Department of Health – and Number 10 – are unaware that she is one of the Prime Minister’s case studies.’
Now, through social media sites Facebook and Twitter, leading dentists and other dental care professionals are doing battle against businesses offering tooth whitening by anyone other than a dental professional.
Dentist Tony Kilcoyne said: ‘During National Smile Month, the public are being warned by dental professionals to beware of illegal tooth whiteners claiming to be specialists but who put public health and wellbeing at risk just to make profits by not following all the safety systems that dentists do.
‘Many of these companies say it’s only cosmetic, but they risk spreading diseases like hepatitis and TB between customers or damaging teeth and gums irreversibly, by not having the knowledge or skills that dental teams do.’
He added: ‘Don’t ruin your smile or your health by risking these with people who are promoting their services for illegal and potentially dangerous tooth whitening techniques – the GDC, a public protection body, has already secured convictions in the courts, but salons and shopping malls are simply overrun with these illegal whiteners, that they now pose a significant threat to public health generally.’
Earlier this month MP Sir Paul Beresford, himself a dentist, urged the government to do more to ensure cosmetic cowboys using potentially harmful tooth whitening procedures are prosecuted.
Chairman of the All-Party Parliamentary Group on Dentistry, Sir Paul Beresford, said the Department of Health must do more to discourage the illegal practice carried out by anyone other than General Dental Council (GDC) registered dentists or registered dental professionals under the guidance of a registered dentist.
He called for health minister Simon Burns to make a statement over the growing problem and ensure that prosecutions are brought when there is evidence of it taking place.
Last year, the GDC prosecuted a Devon-based, ‘cosmetologist’ for offering tooth whitening treatment. Carl Espano was ordered to pay a total of £1,872.
A GDC spokesperson said: ‘The GDC message on tooth whitening remains the same.
The main messages from our point of view are:
• We believe that tooth whitening is the practice of dentistry, and dentistry must only be carried out by dental professionals who are registered with us
• Specifically GDC registered dentists can carry out tooth whitening. GDC registered dental • Patients should see their dentist first to check they are suitable for treatment.
• If you are a patient who has been harmed by tooth whitening, please contact the GDC.
Dental teams are urged to contact:
• [email protected]
• http://www.tradingstandards.gov.uk/
• http://www.hse.gov.uk/contact/index.htm
• http://www.environment-agency.gov.uk/business/topics/waste/32180.aspx
• http://www.theyworkforyou.com/mp/
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Get motivated, says Dentistry LIVE speaker^
Can you tell us a bit about your background?
GZ: I was born in San Diego California but spent most of my childhood outside of Los Angeles. I can remember at the age of eight walking into a Holiday Inn hotel ballroom standing behind a podium and speaking to an empty room. Our passion finds its greatest expression when we are children. The empty room has been replaced with audiences around the world.
How did you get into motivational speaking?
GZ: In 1972 I founded a youth organisation in Buffalo, New York called, ‘The Lost and Found’. It grew from 20 to over 1200 in just one year. As a result of the notoriety, I was asked to speak in local schools. You might say I cut my motivation teeth speaking to thousands of young people in gymnasiums with horrible sound systems. At age 60, I still have a passion to speak to youth – and do!
How do you see dentists as an audience?
GZ: I have often wondered how 60% of all my speaking is in dentistry. I am not a dentist (trust me, you wouldn’t want me to be your dentist) and yet the rapport is amazing. Dentists are a great audience, especially when they are with their teams and I see them laugh and even sometimes get emotional.
In these times of doom and gloom and recession, how do you think dentists and their teams can bounce back and look to the future?
GZ: Doom and gloom is an attitude based on those you choose to listen to and believe. Opposition and challenge creates resiliency to make us better not bitter. I am not saying we walk around like everything is perfect because it never is. The recession is just a set back to set us up to passionately remind us what is truly important. Not what we possess but what possesses us?
You have been speaking around the world for a number of years. What do you enjoy about lecturing and how do audiences differ around the world? Is there a big difference between clients in the US and the rest of the world?
GZ: My greatest thrill about speaking is when I see people who arrive with that look that communicates: ‘This is the last place I want to be’, and then the transformation takes place. It starts with a smile, then a laugh and sometimes a tear. They leave passionately different than when they came! I love diversity and I find the only difference between the clients in the US and the rest of the world is expression. I always travel with a large bag of humility and gratitude, which transcends any differences.
What is the most satisfying aspect of your work?
GZ: To have been given the absolute privilege to make a living doing what I love. I often tell my audience that my job is leaving my family, boarding a flight and staying in another hotel someplace in the world. But my passion, my joy, is watching the spoken word transform lives and those lives transforming the lives of others. My wife has said often: ‘You did not find speaking but speaking found you.’
Professionally, what are you most proud of?
GZ: That is so easy to answer, when someone walks up to me during a book signing or in the hotel lobby and emotionally expresses the following: ‘Gary it was like I was the only one in the room you were speaking to.’ That ignites me.
What has been your biggest challenge?
GZ: Saying goodbye to my family! The demands of travel can be somewhat overwhelming and destructive to the family. My wife, Cherisse, and I have always made sure that family stays our priority. It has been challenging at times but we are blessed with a close family and a marriage that has been passionate for 21 years.
What has been your biggest mistake?
GZ: Not admitting when I have made one! Seriously, I make more mistakes than I create successes. I think the greatest mistake I have ever made was when Cherisse and I were in Paris. It was midnight and we were sitting at the base of the Eiffel Tower. There was romance in the air, except with me. I was more enamoured with the lights on the Tower than the beautiful lady setting next to me. After that night I spent the rest of our vacation more concerned with the person I was with than the place I was in.
How do you relax in your spare time?
GZ: I love to bike! No, not the kind with a motor but peddles. I bike about four to five times a week when I am not on the road. Where I live there are amazing bike trails that are beyond beautiful. I have lost almost 50 pounds this past year and I love it. I also golf and received my first hole in one four weeks ago, which proves anyone can get a hole in one!
Can passion in the workplace really make a difference?
GZ: I will tell you this… lack of passion or no passion in the workplace will cost you more than you could imagine. Passionate people are more productive, profitable and a pleasure to work with. Your passion for life will affect your position in life. No passion, no action! Passionate people bring energy, creativity and synergy to the workplace and to the team. The opposite is true as well!
You will be speaking at Dentistry Live on the 25-26 May – what can we look forward to?
GZ: I am teaming this year with Dr Mervyn Druian to create more than just a lecture but a total mental makeover for dentists and their teams. I will be presenting ‘The six attributes of passionate teams’. This will be a once in a lifetime experience to see two of the most passionate men together on the same stage`.
All I can say is, you better come early for a good seat!
There’s still time to book!
To see Gary Zelesky speaking live and to book your place at the most exciting dental event of the year call 0800 371 652, email [email protected] or visit www.dentistrylive.co.uk.
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Oral health business scoops export award^
A company specialising in oral healthcare products has been recognised for its international business success.
The Mirage Health Group team scooped an Achievement in International Business award at the inaugural Inspiring Hertfordshire awards.
The awards are designed to showcase excellence in business practice in the county.
The award – sponsored by Tesco – recognises the dedication and commitment to excellence that has seen Mirage Health Group become a major player on the world stage in the healthcare market.
The company specialises in the provision of high quality oral health and ear nose and throat products, including the Hydrofloss Kitty Waterjet oral irrigator and Flix interdentals.
It operates in a number of countries and employees are not only skilled in business but also in languages.
Through a proactive approach to exporting, Mirage Health Group has delivered an impressive level of profitable growth.
General manager of Mirage Health Group, David Caldwell, said: ‘This award reflects the hard work that all of our talented team have dedicated to reaching new customers and ensuring that as many people as possible in the world have access to the best care.’
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Dental training plans unclear, say dentists^
A House of Commons report into reforms of education and training in the NHS fails to address how dentistry and dental training will be affected, the British Dental Association (BDA) has claimed.
The health select committee say reforms are unclear and lack detail and the success of Health Education England (HEE), which will oversee the training across services in England, is at risk because ministers have been ‘slow’ in developing a plan for how the new organisation will operate.
The HEE will become fully operational in April next year and will distribute the £5 billion annual training budget to Local Education and Training Boards.
The report said: ‘We are concerned, however, at the government’s protracted failure to produce concrete plans in respect of the boards, which poses a significant risk to their successful establishment.
‘It is unsatisfactory that so much about the boards still remains vague and indeterminate.’
The BDA said despite submitting evidence to the inquiry, the issue of how training of dentists and their teams will be paid for is still unclear. It said detailed assurances that dental practices will not be expected to pay for training – a scenario that would be completely unacceptable – were
urgently needed.
Dr Judith Husband, chair of the BDA’s education and standards committee, said: ‘This report reminds us that the government’s plans are still lacking in important detail and require significant further development. Disappointingly, differences between medical and dental training remain
unacknowledged and dental-specific issues have not been addressed.
‘The BDA has been pressing for clarity on these issues. That they continue to be unresolved is a source of frustration and anxiety for dental practice owners. Dentists need to see a bold, unambiguous statement from government that confirms that they are not to be landed with a huge financial burden for training future generations of the profession.’
Evidence was also submitted by the General Dental Council and The Dental Schools Council but the report lacked any specifics about future dental training.
The committee said that, although it supported the reforms, it was concerned that the government had been slow in developing a coherent plan for both HEE and LETBs.
Tory former health secretary Stephen Dorrell, who chairs the select committee, raised concerns about an ‘apparent lack of urgency’ in the organisation of the bodies.
He said: ‘Current education and training arrangements are complex, inflexible and unfair.
‘This complexity makes it more difficult to change the way care is delivered and respond to the needs of patients; the NHS needs much more effective arrangements for planning and training its future workforce.
‘For those reasons, we welcome the plan to create Health Education England, alongside Local Education and Training Boards and we welcome the remit given to the Centre for Workforce Intelligence.
‘But the government urgently needs to provide more clear and detailed information about how these bodies will operate and work together in the new system.’
Public health minister, Anne Milton, said: ‘This report welcomes our plans to change the current education and training system to make it clearer, fairer and with a greater focus on quality.
‘It is good to see that the Health Select Committee recognises the need for change. We are now moving ahead to reform the education and training system – the chair of HEE has been appointed, Local education and training boards are developing rapidly and we will be setting out details of their remit and how they will operate.
‘We know that this detail will make sure that our plans deliver the change we want to see.’
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Dentist donates cash to charity^
A dentist has donated the proceeds from an auction to Food Relief International, a charity helping the poor in disaster-stricken areas around the world.
The auction prize was a home tooth-whitening package worth in excess of £350 and the event was organised by London dentist Surinder Hundle.
Winner, 20-year-old model Chantelle Pidgley, paid the full price for the package of treatments that started with a full hour consultation involving examination and impressions.
Chantelle said: ‘I’m really excited to get the perfect teeth I’ve always wanted and to be looked after by Dr Hundle. I have always been rather nervous of going to the dentist, but his thoroughly professional and caring approach have completely reassured and relaxed me.’
Dr Hundle consults from two luxurious dental practices in Knightsbridge, London, and at Harvey Nichols in Manchester.
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GDC investigating tooth-whitening clinic^
The General Dental Practice (GDC) confirmed today (Thursday) that it is investigating the tooth whitening clinic at the centre of a news story that suggested the Prime Minister had given it his backing.
The newspaper report – which appeared in a March issue of the London Evening Standard – was unsubstantiated but sparked controversy amongst the dental profession with its claim that David Cameron was championing Pearlys, a chain of tooth whitening clinics run by single mum Liz Ridley and based in London.
Now, the GDC is actively investigating as to whether any criminal offences under the Dentist’s Act have been committed by any person in connection with this business.
But the profession’s watchdog refused to divulge specific details about on-going investigations.
The original story suggested that Ms Ridley had ‘become one of the entrepreneurs Prime Minister David Cameron labelled as crucial to the nation’s recovery’.
But earlier this week, a DH spokesperson told Dentistry: ‘The Department of Health – and Number 10 – are unaware that she is one of the Prime Minister’s case studies.’
Now, through social media sites Facebook and Twitter, leading dentists and other dental care professionals are doing battle against businesses offering tooth whitening by anyone other than a dental professional.
Dentist Tony Kilcoyne said: ‘Many of these companies say it’s only cosmetic, but they risk spreading diseases between customers or damaging teeth and gums irreversibly, by not having the knowledge or skills that dental teams do.’
Pearlys count celebrities among its patients and, on the company’s website, claims: ‘Our highly trained teeth-whitening specialists combine unrivalled customer care with excellent practitioner knowledge and rigorous standards.
‘We operate across more than 150 locations nationwide and TOWIE stars, X-Factor contestants, Hollyoaks’ Sinéad Moynihan and Coronation Street’s Graeme Hawley have all had their teeth whitened with Pearlys.’
On its FAQ page, it claims: ‘The view that teeth whitening is dentistry and therefore can only be
