A new initiative aimed at improving children’s dental care is coming to schools in Wellington.
The Magic Dentist scheme allows dental practices to visit schools and teach young children about oral hygiene through interactive magic demonstrations. The program addresses the growing oral health crisis in the UK, where poverty, lack of access to dental services, and related systemic and mental health issues affect children.
George Western, trustee of the charity behind the program, confirmed that Rockwell Green CofE Primary School has signed up to take part.
“With two-thirds of children in the area unable to see an NHS dentist, thousands are missing out on essential education about oral hygiene,” Western said. “I am delighted to bring The Magic Dentist to Wellington, my hometown, which has been at the centre of the local ‘dental desert.’”
Once dental practices complete the charity’s training program, they will deliver sessions at participating schools. The initiative also plans to expand its services to provide treatment for children most in need and is seeking sponsors to support future rollouts across the UK.
Whyman House Dental Practice in Taunton was the first to support the scheme, partnering with Holy Trinity Primary School. Their first visit is scheduled for March 2025. The Magic Dentist will reach Wellington schools later this year.
Nicki Rowland, the charity’s founder, said: “From small beginnings to winning Charity of the Year at the Private Dentistry Awards, we aim to reduce hospitalisations caused by poor dental hygiene. Tooth decay is the leading cause of hospitalisation for five- to nine-year-olds, and our program can make a real difference.”
Local MP Gideon Amos has also joined the initiative through an ‘Adopt a School’ program, enabling the scheme to expand across Taunton and surrounding areas.

