
Don’t Buy Into the Hype
Dental marketing is a waste of money. There, I said it. I know you’ve all thought it at some point anyway, so we might as

Dental marketing is a waste of money. There, I said it. I know you’ve all thought it at some point anyway, so we might as

Xaña Winans, one of our regular contributors and a remarkably wise dental marketing expert, came to us here at Dentistry Today with a unique request.

Teach Your Team To Sell What is it about four-letter words that make us so uncomfortable? Why do they have such shock value, and why

In dentistry, reputation matters more than anything. But, how do you let potential patients know that you have an excellent reputation? It’s actually not difficult
Amy Jones talks about why she believes online reviews are so important for practices and how to start embracing them No one likes receiving a
DenGro explains how it’s fast becoming the preferred way for practices to automate their lead management and increase conversion Award-winning and based in Bath, the
If you are looking to use social influencers to promote your dental practice and the treatments it offers, then great – but do you know
Ring in the changes this New Year with some dental marketing moves that will boost profits. Shaz Memon looks ahead… Absent friends is a big
The importance of exceptional customer service should never be underestimated, says Jana Green Great communication with patients – who really are customers in need of
Shaz Memon explains how to use the ‘binge’ culture to your profitable advantage The binge-watching phenomenon has been driven by consumer demand. The days of
Social media is fast becoming one of the most important marketing tools, if you are not using it as part of your marketing activities you
What is your real return on marketing investment? Chris Barrow explains how to effectively track your methods and see what really works for your practice