Clear aligner brand, Smile White, has launched what it claims is the first fully online, dentist-prescribed clear aligner e-commerce experience, enabling patients to begin their journey towards a straighter smile entirely online.
The system allows users to upload photographs, which are automatically analysed in under a minute using a custom-developed machine learning model to assess case complexity. This provides patients with an immediate indication of likely treatment duration and cost, without the need to leave home.
Developed and trained on 50,000 cases, the system is continuously refined through dentist review and feedback to ensure clinical accuracy. As more patients use the service, the model continues to improve, enhancing the reliability of each assessment.
Following the online assessment, patients attend an appointment with a Smile White approved dentist, who completes the clinical evaluation using a 3D scanner to ensure safety and precision. Powered by AWS, the platform is designed to manage high traffic volumes while maintaining a seamless user experience.
Since its launch, more than 2,100 patients have completed the online assessment, with usage increasing month on month. Feedback from consultations has informed ongoing system improvements, supporting more accurate case classification and a smoother patient journey.
Smile White’s long-term ambition is to extend this technology across a wider range of dental services, providing patients with precise, personalised recommendations to help them achieve their ideal smile.
