Propr®, the innovative fluoride-free oral care brand founded by renowned periodontist Dr. Jack Gruber, has expanded its product line with the launch of Propr Paste, the latest addition to its growing range of oral health solutions. The new toothpaste follows the successful introduction of the Propr Brush and Propr Picks, completing a full system designed to clean teeth and gums effectively while minimizing trauma.
Propr first made waves in the oral care market with the Propr Brush, which replaces traditional nylon bristles with Medical Grade TPE super-soft scrubbers. The brand later introduced Propr Picks, a gentler alternative to conventional floss and rigid plastic picks that can irritate delicate gum tissue.
The product lineup reflects Propr’s core philosophy: many common oral health issues stem not from poor hygiene, but from the overly aggressive tools often used daily.
“Patients are following recommended brushing and interdental cleaning routines, but often with tools that harm the mouth,” said Dr. Jack Gruber. “Propr Paste extends our system by bringing that same gentle approach to toothpaste.”
Propr Paste is formulated to be non-abrasive and gentle, supporting effective daily cleaning while minimizing irritation to gums and enamel. When combined with the Propr Brush and Propr Picks, it promotes a balanced oral care routine that emphasizes comfort, preservation, and long-term oral health.
Key benefits of Propr Paste include:
- Gentle daily cleaning without harsh abrasives
- Reduced stress on gums and enamel
- Designed to complement Propr Brush and Propr Picks
- Suitable for sensitive mouths and everyday use
The toothpaste is suitable for users of all ages and is particularly beneficial for individuals with sensitive teeth, gum concerns, or dental restorations.
“With this launch, Propr now offers a complete oral care approach, grounded in clinical experience and designed to do no harm®,” Dr. Gruber added.
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