Ordo has launched a toothbrush collection inspired by “Wicked: Never Give Up.” The collection includes four rechargeable toothbrushes, featuring designs that blend film elements with everyday oral care.
Two of the sonic toothbrushes are designed for everyday use: the Wicked Green and Popular Pink Sonic Edge. Officially, these toothbrushes boast over six weeks of battery life and feature intelligent guidance and a precision mechanism for easy daily cleaning and management.
The Wicked Sonic Lite, a higher-end electric model, boasts 35,000 pulses per minute and offers two brushing modes: “Clean” and “Sensitive” to meet different oral needs.
The collection features a palette of colors inspired by the movie characters: the Elphaba version features a rich dark green, while the Glinda version boasts a bluish-purple base. The overall color palette is primarily pink and green, directly inspired by the costumes of the characters Glinda Upland and Elphaba Thropp.
For travel convenience, Ordo has also launched a themed travel accessories set, including a decorative witch’s hat and a pink pressure shield to protect the bristles from being crushed and deformed in bags.
This collection combines visual symbols from the film’s IP with a variety of functional toothbrushes, targeting consumers who seek a themed aesthetic and a daily care experience.