Heartland Dental, the nation’s leading dental support organization, has selected Dentira as its enterprise lab management platform for supported practices.
The move expands the companies’ strategic partnership and underscores Heartland Dental’s focus on modernizing clinical operations, strengthening digital workflows, and enhancing visibility across its network of more than 3,000 supported doctors and 1,900 practices nationwide.
Since 2021, Heartland Dental practices have used Dentira’s clinical supplies procurement platform, achieving supply chain efficiency and cost savings.
The new expansion introduces Dentira’s Lab Marketplace & Automation Suite, which will unify lab procurement, digital case routing, workflow compliance, financial reconciliation, and enterprise analytics in a single, real-time platform.
The Dentira lab suite offers:
Integration with leading intraoral scanners for automated case routing
Standardized submission workflows to reduce remakes and clinical variability
Access to a nationwide lab network with real-time pricing, capabilities, and turnaround times
Integration with major LMS platforms
Real-time case monitoring via a unified dashboard
Automated invoice processing and reconciliation
Enterprise analytics on spend, cycle times, quality, and efficiency
The platform also improves communication between doctors and labs through real-time chat, design approvals, and product updates, creating one of the most advanced lab ecosystems in the dental support organization (DSO) industry.
“Lab workflows are mission-critical to patient outcomes,” said Robert Mongrain, DMD, Heartland Dental’s director of clinical advocacy. “Dentira’s platform delivers a standardized, data-driven system that improves quality, turnaround times, and transparency at an unprecedented scale. This is a major step in supporting our doctors to provide world-class care.”
Vik Gupta, CEO of Dentira, added, “We’re honored to expand our partnership with Heartland Dental. Their decision to standardize on Dentira sets a new benchmark for lab operations in multi-site DSOs, bringing accuracy, control, automation, and transparency to every step of the process.”