KUALA LUMPUR — LISTERINE®, Malaysia’s leading mouthwash brand, has launched a pocket-size mouthwash ahead of Lunar New Year to help consumers maintain oral hygiene while visiting family and friends during the festive season.
The new LISTERINE® Pocket Size Clean comes in 10ml single-use, non-spill sachets, designed for on-the-go use. Using the brand’s Total Care formula, the alcohol-free mouthwash features a mild taste and essential oils clinically proven to target bacteria left behind after brushing, including those that cause bad breath.
Frequent eating during festive celebrations often leads to oral discomfort. The compact sachets allow a quick oral “reset” between meals and visits. The formula also contains fluoride to help prevent cavities, strengthen teeth, and maintain a fresh, healthy smile throughout the day.
Frances Anne Velante, Head of Marketing for LISTERINE® Malaysia & Singapore, said the launch reflects the spirit of the holiday. “As Malaysians celebrate with friends and family, we want them to feel fully protected so they can wash away the bad and welcome good fortune,” she said. “Our most advanced Total Care formula is now available in a convenient sachet for oral health on the go.”
Alongside the standard sachets, LISTERINE® has introduced a limited-edition Cherry Mint variant, offering a mild, fruity flavor for those seeking a gentler rinsing experience while still achieving a deep clean.
To promote whole-mouth care, LISTERINE® will host a Chinese New Year roadshow at Sunway Pyramid from Feb. 2 to Feb. 8, 2026, daily from 10 a.m. to 10 p.m. Activities include a Swishing Station demonstrating areas missed by brushing, and appearances by Cai Shen Ye, the God of Prosperity, distributing angpaos with Watsons vouchers and LISTERINE® Total Care sachets.
Shoppers spending RM30 or more on LISTERINE® products can also receive one of four limited-edition “Lucky Swish Buddy” plush toys, while stocks last.