America’s ToothFairy has announced an expanded partnership with Procter & Gamble for 2026, naming Crest and Oral-B as Major Partners in its mission to broaden access to oral health education and preventive care across the United States.
The collaboration builds on several years of joint initiatives and large-scale product donations that have supported America’s ToothFairy’s national network of nonprofit clinics, schools and community organizations.
In recent months, Crest and Oral-B supplied shipments of toothpaste, toothbrushes, flossers and other oral hygiene products to safety-net dental clinics in America’s ToothFairy Dental Resource Program, as well as youth and mentoring organizations, churches, crisis assistance groups, community service organizations, early learning centers, public schools and public libraries running oral health education programs.
Organizations receiving the products included Communities in Schools in Fort Worth, Texas; the Boys & Girls Club Health & Dental Service Center in Salem, Oregon; and Catholic Charities of South Carolina in Charleston. The donations have already reached thousands of families through oral health education kits and community-based hygiene distribution efforts.
“Crest and Oral-B have been an essential partner in our work to ensure every patient has the tools and knowledge to maintain a healthy smile,” said Jill Malmgren, executive director of America’s ToothFairy. “Their commitment strengthens our nonprofit partners and supports communities facing the greatest barriers to care.”
Under the expanded 2026 agreement, the organizations plan to launch new initiatives aimed at reaching more families in underserved areas. Additional details will be announced as programming and activation plans are finalized.
The partnership aligns with Crest and Oral-B’s Closing America’s Smile Gap campaign, which focuses on improving access to dental products and services, educating families on healthy oral habits, and increasing diversity in the dental profession through scholarship support.
According to the campaign, Crest and Oral-B have donated more than 2.5 million dental products, awarded over $500,000 in scholarships to underserved dental students, hosted more than 30 dental screening events, and developed free oral health education materials for schools.
“We believe every child in America deserves a happy, healthy smile,” said Benjamin Binot, senior vice president of Crest & Oral-B. “We are proud to deepen our partnership with America’s ToothFairy to address oral health inequities and deliver essential products and education to families most in need.”
Since 2006, America’s ToothFairy has provided more than $27 million in donated resources, helping over 16 million children and caregivers access oral health education and preventive services.