Include Google Ads in Your 2019 Marketing Plan
2019-01-10
The year has just begun, and there’s no better time than now to reflect on the efficacy of your 2018 marketing strategies. Did you meet
Marketing
How to Choose the Right Web Designer for Your Dental Website
2019-01-07
A good website can attract more patients to your dental practice, while a bad one can have an opposite effect. So if you plan to
Dummies’ guide to: campaign management
2017-11-08
Chris Baker tells you how to make a success of your marketing campaigns. Let’s say that you are running a marketing campaign that is targeting
How To Find the Perfect Match in a Dental Marketing Company
2017-10-02
You went to dental school, not business school, so you may feel a little bit out of your league when it comes to all of
Air Techniques Names Strohkirch Director of Special Markets
2017-08-22
Air Techniques has appointed Patrick Strohkirch as its director of special markets. With more than 25 years in the dental industry, Strohkirch has served as
Mastering marketing your practice
2017-06-29
With dental practices increasingly relying upon a wide range of media and marketing techniques to promote themselves, David Lauder explains the need to balance commercial,
Dentists Have a Big We-We Problem
2017-05-19
There’s a story you’ll likely hear if you visit university libraries across the country. It comes up often, and it goes like this: An architect
Three Ways to Generate New Referrals
2017-04-07
What happens to your patients when there are gaps and inconsistencies in their treatment? What happens when they don’t follow a sound plan and allow
Surgeon General Releases Report Criticizing Youth E-Cigarette Usage
2016-12-14
Following recent studies showing that electronic cigarettes have multiple negative effects on oral health, US Surgeon General Dr. Vivek H. Murthy has released a report and
Add Video to Your Marketing Strategy
2016-11-30
Using digital technology and social media for marketing is nothing new. Whether the content is templated or customized, most practices know that, at the very
Use Phone Tracking to Improve Your Appointment Rates
2016-10-03
It’s sad but true. Your patients have been lying to you. Your hygienists face mouth after mouth full of plaque and tartar, and yet your
Court: Ohio dentist’s advertising lawsuit can proceed
2016-09-01
An appellate court has ruled that a lawsuit filed by an Ohio dentist regarding advertising as a specialist can proceed. The suit focuses on an