Clinician-designed system frees staff time and improves patient access
Wildix and RoboReception have rolled out an AI-powered receptionist across dental practices in the UK, addressing one of healthcare’s most persistent challenges: missed calls. Since May 2025, the system has answered more than 50,000 patient calls with none missed, capturing nearly £700,000 in new patient value. Projections estimate £2 million in the first year and £9 million in lifetime value, while returning more than 2,000 staff hours to clinical care.
Missed calls are a well-documented problem, with studies suggesting that over a third of new patient calls go unanswered and most never call back. Those who do get through often face long waits and low booking rates, leaving practices with both lost revenue and delayed care.
The joint system combines Wildix’s UCaaS platform, powered by Wilma AI, with RoboReception’s workflows designed by practising dentists. It gives practices oversight to determine when AI engages, when staff step in, and how records are updated, with seamless escalation to a live agent when needed.
Dr Grant McAree, co-founder of RoboReception, explained:“We were never taught business at dental school, only how to serve patients. Yet every missed call meant a patient lost and pressure piling on our teams. I’ve lived that moment, drill in hand, while the phone rang unanswered. That’s why we built RoboReception, not a plug-and-play gadget, but a controllable system created by clinicians for clinicians.”
Results since rollout (May 2025, 65 practices)
- More than 50,000 calls answered with zero missed (compared to about 35% missed previously)
- Over 2,000 staff hours returned to patient care
- 500 new patients booked monthly, with booking rates rising from 18% to 70%
- Late cancellations down by 75%
- 96% of calls fully resolved by AI, 4% escalated to staff
- 100% GDPR-compliant with encrypted, role-based access
Dimitri Osler, chief innovation officer and co-founder of Wildix, added:“This isn’t AI running wild, it’s AI designed hand-in-hand with clinicians and live in weeks. That’s why practices aren’t just trialling it, they’re scaling it to hundreds of sites. It shows AI can be safe, trusted and still completely game-changing for healthcare.”
The rollout was delivered with Wildix reseller Focus CX, which highlighted the speed of deployment as “unheard of” in healthcare technology. The system integrates with patient records, scheduling and CRM tools to manage bookings, update records and transfer calls in real time.
Expansion is underway to more than 500 practices worldwide, including in Ireland and Australia.
