Sonrava has appointed Jared Baker as chief growth officer, effective 15 Sept 2025. He will report directly to Preet Takkar, chief executive officer.
Baker brings broad experience in leading growth strategies across consumer, retail, and service-based organisations. He has previously held leadership roles at companies including Orangetheory Fitness, Amazon, Freshly, and Kraft Heinz, where he led cross-functional initiatives to expand access, improve engagement models, and enhance brand delivery.
At Sonrava, Baker will oversee enterprise-wide growth initiatives, including marketing, new patient acquisition, and service expansion. He will also work closely with operations to ensure that the organisation continues to respond to the evolving needs of patients.
His contributions to the industry have earned multiple awards, including the Nielsen Breakthrough Innovation Award, and recognition at Cannes Lions and the Effie Awards.
“We are thrilled to welcome Jared to Sonrava at such a pivotal time for our organisation,” said Preet Takkar, chief executive officer. “His track record of driving growth and innovation across respected global brands will be invaluable as we continue expanding our reach and delivering care to more patients.”
