COCOLAB, a cult-favorite oral wellness brand founded by sisters Dr. Chrystle Cu and Catherine Cu, is expanding its national retail presence through a new in-store rollout at Target.
Beginning in January 2026, COCOLAB’s award-winning 33-yard Cocofloss will be sold in Target stores nationwide. The floss will be available in three flavors—Delightful Mint, Young Coconut, and Wild Strawberry—marking the brand’s largest brick-and-mortar launch to date.
The expansion follows a successful debut on Target.com and strong holiday sales performance. Dr. Chrystle Cu, co-founder and CEO, said the move into physical stores reflects growing consumer demand for clean, effective, and sustainable oral care products.
COCOLAB develops dentist-designed, clinically backed oral care products that combine performance with sensory appeal. Its portfolio includes textured woven dental floss made with more than 500 fibers, soft-bristle toothbrushes, and mineral-rich toothpaste formulated with nano-hydroxyapatite.
Sustainability is a core focus for the brand, with products packaged using recycled ocean plastics, FSC-certified paper, and refillable components. Co-founder Catherine Cu said the Target expansion supports COCOLAB’s goal of transforming everyday oral care into a self-care experience accessible to a broader audience.
Select COCOLAB products will be available at Target stores nationwide and online at Target.com starting January 2026, further advancing the brand’s mission to elevate oral wellness through innovation, design, and environmentally conscious practices.
