Barrett Distribution Center announced a new partnership with Willo, a company specializing in innovative dental products for children.
Barrett will provide warehousing, distribution, and shipping services to support Willo’s direct-to-consumer (D2C) and Amazon Fulfillment by Amazon (FBA) operations.
Willo selects partners based on cultural fit and operational capabilities, seeking partners who can drive growth while maintaining trust and close collaboration.
Rachel Blender, Operations Manager at Willo, said, “Barrett strikes the perfect balance. They’re large enough to support our growth plans, yet small enough to feel like a true partner.
After switching third-party logistics providers several times, we needed a reliable, long-term partner, and Barrett was the perfect fit for this role.”
Led by oral health experts, Willo recently launched the AutoFlo+, the world’s first fully automatic toothbrush designed for children aged 5 to 13.
The device automates the brushing process, dispensing toothpaste, and uses a specially designed OptiClean brush head for a perfect brushing experience every time. “From the moment Rachel contacted us, we knew Willo was the perfect partner,” said Harrison Smith, Director of Pricing and Contract Logistics at Barrett.
Their values, ambition, and innovative spirit align perfectly with our own, creating the foundation for this extraordinary collaboration. We are thrilled to help bring AutoFlo+ to families across the country.”
Willo is headquartered in New York City and will operate out of Barrett’s facility in Hickory Hill, Tennessee. In addition to product innovation, Willo promotes children’s oral health education through community programs and plans to expand its product line nationwide in the coming years.
