Renowned cosmetic dentist Dr. Victoria Veytsman’s new Rose Code line redefines oral care.
Designed more like a beauty product than a traditional dental product, the line features sleek, soft-touch packaging reminiscent of Clinique’s mini toothpaste sticks, balancing beauty with convenience.
“I wanted it to feel like a beauty brand first and foremost,” Dr. Veytsman explains. “It’s a product you’ll enjoy using and carrying around.” The line aims to elevate daily oral hygiene into a self-care ritual.
The core product is a two-step teeth whitening system: Chromatone Enamel Toner ($35) gently removes stains, followed by a simple at-home whitening routine using the Smile Alchemy Whitening Pen ($35).
Beyond whitening, Rose Code introduces what Dr. Veytsman calls “skin-inspired oral care.”
Enamel Matrix Rx Remineralizing Pen ($35) uses nano-hydroxyapatite and pearl powder to strengthen tooth enamel, while Blueprint Rx Gum Health Infusion ($35) blends hyaluronic acid, probiotics, collagen, and antioxidants to soothe and strengthen gums.
The collection also includes a lip care set that combines beauty and performance: Lip Elixir Rx Anti-Aging Lip Balm ($25) and Lip Halo Mint Lip Gloss ($25), whose subtle blue hue brightens teeth while moisturizing lips for a fresh, radiant look.
Rose Code products feature vegan, cruelty-free, and B Corp-certified packaging that easily fits in your handbag.
All ingredients are ethically sourced, including mint sourced from female farmers in India and cosmetic bags sourced from Rwanda, reflecting Veytsman’s commitment to beauty and sustainability.
“For too long, oral care has been overlooked in the beauty conversation,” Veytsman said. “With Rose Code, we’re changing that.”
