For the modern urbanite who values quality of life, coffee is more than just a beverage; it is the ritualistic start to a quality lifestyle. Whether it is a rejuvenating morning black coffee or an afternoon latte with friends, coffee moments are essential for “charging” one’s day. However, for coffee lovers, the lingering concern of dark, stubborn extrinsic stains and teeth yellowness often dims the experience.
As the authority in professional teeth whitening, Colgate Optic White is proud to unveil the secret to a professional-grade bright smile. Optic White whitening toothpaste series is formulated with hydrogen peroxide (HP), Hong Kong dentists’ preferred whitening ingredient. Unlike traditional toothpastes that only tackle surface stains, HP penetrates deep into the enamel to break down years of dark, stubborn extrinsic stains from the inside out, while creating a long-lasting protective barrier against new stains. By simply integrating this into a daily oral care routine, coffee enthusiasts can indulge in their favourite brews without compromise, showcasing a confident, bright and “zero-distance” smile.
From 11 Apr to 11 May 2026, Colgate is transforming the Tsim Sha Tsui cafe, HOW to Live Well, into Colgate Optic White dental-grade teeth whitening lab. This immersive pop-up aims to educate the public on the science of professional teeth whitening, revealing why HP is the standard for achieving a dental-grade transformation. Adding onto the excitement, Colgate has invited sensational Canto-pop singer and fan-favorite “Dean,” Kaho Hung, to make a special appearance as the “One-Day Store Manager” on 18 Apr 2026. Known for his signature “zero-distance” bright smile, Kaho will lead guests through a sensory journey of coffee and professional whitening excellence, sharing how he maintains a camera-ready, bright smile amidst his hectic schedule using this dentist-preferred whitening solution.
For a connoisseur like Kaho Hung, coffee and a bright smile are the ultimate lifestyle duo. During the event, Kaho will personally craft the Colgate Optic White signature special, White Cloud Apple Jasmine Brew, a bespoke coffee featuring cocoa-dusted Optic White motifs on creamy foam in dental-grade teeth whitening lab. To elevate the experience, the drink is served with a creative minty cream “toothpaste tube”, allowing shoppers to simulate the Colgate Optic White whitening process by adding their own minty cream to their coffee. This aesthetic experiment embodies Kaho’s lifestyle motto: “Drink Boldly, Smile Brightly”.
Colgate Optic White dental-grade teeth whitening lab is more than just a cafe; it is an immersive space where professional dental whitening science meets lifestyle chic. Every detail, from the minimalist decor to the curated displays, reflects Colgate’s professional authority and reinforces the professional reliability of HP.
Visitors can interact with a specially designed “Smile Phone” installation. Equipped with a high-definition camera, the device allows fans to capture their own Kaho-inspired bright smiles. Visitors can also record heartfelt voice messages for the “Dean” himself, creating a warm, interactive and personalized connection within this professional-yet-inviting space.
Beyond showcasing its professional authority, the Colgate Optic White dental-grade teeth whitening lab offers exclusive and professional-grade rewards to bring professional care into every home. With any beverage purchase at the café, shoppers will receive an exclusive discount voucher for Colgate Optic White designated whitening toothpastes.
