Cosmetic dentistry is evolving rapidly, driven not just by technology, but also by patient expectations. Dr. Jethwa, founder of Bespoke Smile, explains that modern patients seek treatments that are both personalised and flexible. “Patients today want to feel confident that their care is tailored to them,” he says. “It’s about creating results that suit each individual, not just offering a standard solution.”
In a detailed conversation, Dr. Jethwa outlined some of the most significant trends shaping cosmetic dentistry and how practices are adapting to provide high-quality care.
3D Imaging
Digital technology has revolutionised the way cosmetic dentistry is approached. Advanced 3D imaging tools allow dentists to create precise, personalised treatment plans. At Bespoke Smile, a system called ClinCheck is used to generate digital models of patients’ smiles when designing custom aligners like Invisalign.
“This technology lets patients see the final result before treatment begins,” Dr. Jethwa explains. “It boosts confidence and makes them feel involved in the process. I call this approach emotional dentistry, where we focus not just on outcomes, but also on how patients feel.”
3D imaging also ensures accuracy, making treatments more precise and tailored. The ability to visualise results before starting treatment is changing how patients and clinicians approach cosmetic dentistry.
Minimally Invasive Treatments and Ultra-Thin Veneers
Patients increasingly prefer subtle enhancements that preserve natural teeth. Ultra-thin veneers, for example, require minimal drilling and protect the underlying enamel. Dr. Jethwa notes that, when properly cared for, these veneers can last over 20 years.
“Patients are leaning towards refinement rather than full replacement,” he says. “Offering minimally invasive procedures ensures the teeth remain healthy while delivering natural, long-lasting results.”
High-Quality Dental Materials
Durability and comfort are just as important as aesthetics. Bespoke Smile uses materials like hand-designed porcelain and thin resin to create veneers. Porcelain is highly stain-resistant, providing a polished, lasting appearance, while composite veneers offer a quicker and more affordable option, sometimes fitted in a single visit.
“The development of modern dental materials allows practices to combine beauty and functionality,” Dr. Jethwa explains.
“Patients can enjoy a smile that lasts and feels natural.”
Remote Consultations
Virtual consultations have surged since COVID-19, offering patients greater convenience. These sessions are especially beneficial for individuals living far from clinics or overseas.
“Remote consultations provide flexibility while delivering the necessary guidance and support,” Dr. Jethwa says. “Patients can prepare for in-person visits without compromising care.”
Personalised Treatment Plans
Cosmetic dentistry is increasingly focused on individuality. Bespoke Smile offers Smile Makeovers, custom plans that combine multiple treatments to meet each patient’s goals.
“Personalised care ensures the final smile complements the patient’s features and reflects their personality,” Dr. Jethwa adds. “It’s about creating a result that is truly unique to them.”
With advancements in technology, materials, and patient-centred approaches, cosmetic dentistry is entering a new era where precision, comfort, and personalisation are at the forefront. Practices like Bespoke Smile are leading the way, redefining what patients can expect from their dental experience.